Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
What happens when you kill Territorio Creativo? Good Rebels 3 years later
17 January 2020“If people like you, they’ll listen to you. If they trust you, they’ll do business with you.” Zig Ziglar Once…
Digitising Marketing in the Industrial Sector in 2020
14 January 2020I’m an optimist. I’m also a digital optimist. However, that doesn’t stop me from seeing that digitalisation, in the marketing…
How to Apply Machine Learning to Customer Feedback
19 December 2019We are all aware of the benefits that a good Google review has for our business. On one hand, it…
Slow down your media consumption
13 December 2019With 2019 vinyl sales on track to outsell CDs for the first time since 1986, we are increasingly living in…
Marketing Performance – Turning Goals Into Plans
5 December 2019A goal without a plan is just a wish. Antoine de Saint-Exupery There’s absolutely nothing wrong with dreaming, but there…
Seven things you need to know to stay ahead of the game in social and digital in 2020
25 November 2019We are faced with a radically new social paradigm. Consumers are getting smarter and demanding a higher level of experience.…
Your employees, your brand: the empowerment of brand ambassadors
18 November 2019Why work on the personal brand of your employees to generate greater brand awareness? The rules have changed and it’s…
Millennial doctors challenge the strategy of the pharma industry
7 November 2019What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to…
Brand Ambässadors with the IKEA Gen
25 October 2019Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through…
Don’t wait, co-create
10 October 2019Large companies move slowly. Scale, once a competitive edge, is now a liability. This is apparent in the development of…
The ROI of Human-centred organisations
3 October 2019The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers…
The biggest social media platform your brand isn’t on yet
27 September 2019It’s official. TikTok has found its audience, and teens have found their preferred platform for creative expression and social justice.…
