Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
The ROI of Human-centred organisations
3 October 2019The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers…
The biggest social media platform your brand isn’t on yet
27 September 2019It’s official. TikTok has found its audience, and teens have found their preferred platform for creative expression and social justice.…
Strike the balance between global strategy and local execution
18 September 2019How to manage global brands in digital environments The framework used when developing a digital marketing strategy is very different…
Digital Transformation excellence in travel
10 September 2019Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800…
How data can eliminate your digitisation doubts
3 September 2019A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven…
Can the family business survive in the era of technological monopoly?
27 August 2019We’re living in a land of tech giants. Big ‘digital’ corporations are popping up in every profitable sector. In turn,…
What’s next for Social Listening?
1 August 2019The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users…
The rise of the credit challengers
29 July 2019Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise…
Social Media and its real impact on business
19 July 2019Social media has been a subject of controversy ever since it first appeared in 1997, long before Facebook was born.…
Pepe Jeans #CustomStudio: connecting stories with business
11 July 2019Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest…
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24 June 2019Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going…
The Smart Content Framework: taking your content strategy to the next level
11 June 2019How to integrate goals, audiences, and data into a smarter content strategy Digital, and social media in particular, has complicated…
