Human-Centred Organisations

GoodRebels

12 February 2018

In the beginning, corporations were established for the sole purpose of generating capital. They have since evolved and are now new models more concerned with efficiency, first at the commercial level and later at an industrial one.

However, today’s world is in a constant reformulation, the rules have changed and it is clear that companies have to break the traditional patterns.

This new panorama stands out fundamentally for the power that people have achieved in the social and economic environment, they are the true protagonists of the digital revolution.

Under these circumstances, businesses have developed their activity and it seems clear that the future will be people-centred, based on already visible and established tendencies:

  • Digitalisation: the digital environment has not only given the consumer an unparalleled power, but also has allowed new companies to flourish with business models based on the collaborative economy and has facilitated the emergence of new 100% digital players clearly aimed at the final consumer.
  • Human-centred design: the success achieved by Apple products during the second phase of Steve Jobs brought to light the need to firstly think of the clients’ needs before the development of any action or initiative.
  • Triple Bottom Line: the business’ actions not only respond to its shareholders or economic objectives, but also must evaluate the impact on all stakeholders, and therefore the social or environmental outcome.

These three trends underlie the concept of the Human-Centred Organisation. Human-Centered Organisations (HCOs) create value for shareholders and society as a whole. They are obsessed with the journey of the consumer, worker and citizen. They minimise their structure and bureaucracy to free up all stakeholders, who can thus concentrate on value-adding tasks.captura de pantalla 2018 02 12 13 00 11

With this reality, we propose a framework based on three journeys: consumer, collaborator and citizen. The first journey is the most well know, but the second is attracting more and more attention and, at this point, has been the subject of a number of different studies in the field of business theory. The third journey, that of the citizen, serves as a tag to humanise a collective as diverse as society; it encompasses all those who do not fit within the first or second journey.

What makes an HCO?

Human-centred organisations prevent shareholders from feeling overwhelmed by structure. They’re obsessed with the journeys taken by their customers, employees, partners, and those taken by “citizens”, and so they’re better able to create shared value for the company shareholders as well as society at large. Human-Centred Organisations:

  • Create products and services that are relevant to the market and society.
  • Create seamless experiences for customers, taking ergonomics into consideration.
  • Are obsessed with their co-workers, a harmonious working environment and the entire employee ecosystem.
  • Eradicate bureaucracy and work past systems and procedures.
  • Are concerned with the long-term and the future of our planet.

We invite you to download our latest study to better understand HCOs and their increasing role in today’s world.