Trends
Looking to the future to get ahead of it. Researching the present to interpret tomorrow. Trends that mark the future of our society.

Why does everyone want 2026 to be like 2016?
28 January 2026Over the past few months, one idea has been circulating insistently across social media: “2026 is the new 2016.” Instagram,…
The end of digitalization: three things that have happened and a few that haven’t in the last 15 years
20 November 2025At Good Rebels, we’ve been writing about marketing, creativity, and digitalization for 20 years. Personally, I’ve been contributing to these…
Influencer marketing is not what it used to be…Is your strategy ready?
23 October 2025If you still think influencer marketing is just about sending a few products to someone online and seeing what happens,…
The ultimate guide to getting back into routine: everything that’s changed on social media
3 September 2025In 2025, social networks are experiencing a major paradox: AI is producing content at an unprecedented speed, while users are…
Beyond Formats: culture, ideology, and narratives that will define Social Media in 2025
23 January 2025It’s always fun to play Nostradamus, pull out the crystal ball, and try to predict the future. The social media…
Which digital trends will shape the last quarter of 2024?
5 September 2024Summer is coming to an end, and we all have a long list of resolutions for back to school season.…
What’s coming up on social media in 2024?
8 February 2024As we start a new year, we have the same task as always: looking back, evaluating the data from the…
Entertainment: A must-have for your social media strategy
13 December 2023It’s no secret: capturing users’ attention is becoming increasingly challenging, not only because of the sheer volume of content (generated…
What happened to Threads, the app that was supposed to revolutionize social networks?
7 November 2023In early July 2023, Meta launched Threads, an ace up its sleeve to be the clear competitor to X (formerly…
Social Media Trends for Back to School 2023
28 September 2023September is that month when it’s time to buckle down and become one of the top brands. So, let’s go…
The increasing convergence of Marketing and HR
11 April 2023When did marketing jargon take over HR? It’s hard to tell, but the employer brand, the employee experience and the…
Digital trends that will leave a mark in 2023
26 January 2023With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…