Trends
Looking to the future to get ahead of it. Researching the present to interpret tomorrow. Trends that mark the future of our society.
Digital trends that will leave a mark in 2023
26 January 2023With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…The World Cup is over: 5 Lessons for your brand
22 December 2022The World Cup is one of the greatest spectacles on earth, and, for a month, it’s practically all we’ve been…Augmented creativity: a gift or a threat for your brand?
20 October 2022“Computers are useless, they only give you answers.” — Pablo Picasso. In marketing communications, it is well known that creativity…Digital trends for back to school: what’s cooking on social media?
29 September 2022BeReal? What’s that? The “post-vacation reset” is never easy. After these not-so-busy weeks in which we’ve spent more time on…Should your brand dive into the metaverse?
28 July 2022We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing…Get travel ready! Trends shaping the future of travel
1 March 2022-4,499 B$. That was the difference in the contribution of travel and tourism to worldwide GDP between 2019 and 2020.…He Man and the Masters of the Metaverse
1 February 2022To some, pure science fiction; to others, a huge leap in how we engage with the digital world. Either way,…Who are the real influencers? How close to consumer commerce is transforming brand advocacy
10 January 2022Many moons ago the ad man had the golden ticket. Being able to produce jaw dropping, crowd stopping adverts that…2022 Trends: What’s next for digital and social media?
1 December 2021Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and…That’s Entertainment: How gaming has disrupted the world of commerce
22 November 2021Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in…Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm
2 November 2021The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that…A new era for Google: information in social format
21 October 2021Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content?…