Technology
Storing data, processing information, transmitting, classifying, analysing… the systems that make our world work. Increasingly efficient, increasingly effective.
How Much Should You Invest in Marketing (And to Know If It’s Working)?
3 July 2025When Laura, CMO of a major FMCG brand, sat down with the board to defend her budget, she was clear:…
Thinking with AI: How We Work with Augmented Creativity at Good Rebels
22 May 2025Generative Artificial Intelligence has become the star of today’s cultural moment. From the explosion of ChatGPT in late 2022 to…
The Future of Storytelling: Can AI Tell Human Stories?
20 February 2025“Hello ChatGPT, today you’re an expert in writing stories and generating Rebel Thinking Articles. Write me a 1,200-word article about…”…
Digital trends that will leave a mark in 2023
26 January 2023With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…
Beyond the hype: How will Web3 impact marketing?
4 November 2022Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter…
Augmented creativity: a gift or a threat for your brand?
20 October 2022“Computers are useless, they only give you answers.” — Pablo Picasso. In marketing communications, it is well known that creativity…
He Man and the Masters of the Metaverse
1 February 2022To some, pure science fiction; to others, a huge leap in how we engage with the digital world. Either way,…
How to fuse technology with creativity
9 May 2019Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional…
Six technologies shaping human-centred organisations
8 November 2018Is technology dehumanising society or is it actually making us more human? It’s a hot philosophical debate without an easy…
How to thrive in the land of the tech giants
23 August 2018Seven years ago (I can’t believe it either) I shared a post on Rebel Thinking that laid out my vision…
To go or not to go micro: the pros and cons of microservices
16 August 2018You’ve probably heard people talk about microservices before. You’re probably sick of hearing about them. Maybe you’re not sure you…
Marketing in the blockchain era
31 May 2018Mired in scandals and concerns about viability or sustainability, cryptocurrencies are fighting to gain their place in the business world.…
