Strategy
Aligning goals, defining objectives, selecting tactics, allocating resources… the basis for successful companies and brands with purpose, values and long-term results.
Is it time for your brand to leave Twitter? The keys behind the Elon Musk takeover
9 February 2023“Donald Trump gets his Twitter profile back“, “Pay for verified profiles” or “Mass layoffs without notice“. These are just some…
The World Cup is over: 5 Lessons for your brand
22 December 2022The World Cup is one of the greatest spectacles on earth, and, for a month, it’s practically all we’ve been…
Are your people your brand superheroes?
10 November 2021We’ve all done it – seen a post on LinkedIn, Instagram or even Facebook from a colleague who we admire…
The digital agenda of the CEO in a post-Covid world
15 February 2021This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs…
6 steps to maximising the ROI of your influencer marketing campaign
8 February 2021With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of…
Why co-creation works
20 November 2020We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we…
Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?
19 March 2020Why brands should not abandon their 2020 strategies We have already written about how brands should begin to respond to…
Coronavirus outbreak: Should brands flatten their curve on social media?
13 March 2020Media consumption (including social media or Netflix) and eCommerce usage is expected to rise sharply as more and more people…
How big business is answering the question of profit vs planet
19 February 2020We’re living in the age of the Impossible Burger, of activist brands like Patagonia and Lush. It’s an era of…
Five trends that will define society (and business) over the next decade.
6 February 2020It seems like only yesterday that we shared a post on our old blog with “The possible or distant trends…
5 digital challenges for CEOs in 2020
31 January 2020Digital isn’t cool any more. Yes, our mobile phone screen time averaged 3.15 hours in 2019 but fake news, privacy…
Millennial doctors challenge the strategy of the pharma industry
7 November 2019What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to…
