Strategy
Aligning goals, defining objectives, selecting tactics, allocating resources… the basis for successful companies and brands with purpose, values and long-term results.
Social Media Trends for Back to School 2023
28 September 2023September is that month when it’s time to buckle down and become one of the top brands. So, let’s go…
Will digital content (at last) replace TV? Yes, but no.
14 September 2023Almost 10 years ago, I started thinking about how digital content coexisted with TV consumption and how we could measure…
Executive Advocacy: Leverage on your C-Suite’s personal brand to boost your company’s reputation
1 July 2023The premise that people don’t care about brands has been around for years. This is especially true for social media:…
Maximizing ROI: A comprehensive roadmap for AI and martech in B2B digital marketing
20 June 2023The B2B sector is undergoing a seismic shift as digitalization continues to reshape traditional business practices. Gone are the days…
Is it time for your brand to leave Twitter? The keys behind the Elon Musk takeover
9 February 2023“Donald Trump gets his Twitter profile back“, “Pay for verified profiles” or “Mass layoffs without notice“. These are just some…
The World Cup is over: 5 Lessons for your brand
22 December 2022The World Cup is one of the greatest spectacles on earth, and, for a month, it’s practically all we’ve been…
Are your people your brand superheroes?
10 November 2021We’ve all done it – seen a post on LinkedIn, Instagram or even Facebook from a colleague who we admire…
The digital agenda of the CEO in a post-Covid world
15 February 2021This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs…
6 steps to maximising the ROI of your influencer marketing campaign
8 February 2021With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of…
Why co-creation works
20 November 2020We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we…
Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?
19 March 2020Why brands should not abandon their 2020 strategies We have already written about how brands should begin to respond to…
Coronavirus outbreak: Should brands flatten their curve on social media?
13 March 2020Media consumption (including social media or Netflix) and eCommerce usage is expected to rise sharply as more and more people…
