Social Media
Where brands and people talk about you to you. Where users get organised. Where authentic conversations occur.
The power of fandom
26 July 2021If you’ve ever watched a big sporting event on TV, you’ll recognise a few similarities when they cut to the…
Why True Engagement is the future of social media
2 July 2021For some time now, social media has been immersed in a whirlwind of constant change. Fake news, privacy crisis, polarisation…
Why introduce a One Brand Strategy across your digital channels?
14 June 2021Have you ever wondered how companies decide on their brand architecture? You might think it’s a well-thought strategic decision based…
6 steps to maximising the ROI of your influencer marketing campaign
8 February 2021With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of…
Social monitoring: Leveraging insights from digital conversations
27 January 2021Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing…
Data Science: the “simple” art of arranging cool lists
20 January 2021Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts…
Welcome to the future of Social Customer Care: beyond Twitter replies
13 January 2021Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In…
The Catalogue Guru: giving online formats the credit they deserve
10 December 2020When September comes around, there are two types of people; those who get ready to go back to school, and…
Where’s the dilemma? Social Media is good for society
24 November 2020I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My…
Is Social Media not made for B2B? The case of Cepsa
24 September 2020“Digital is for B2C”. “You can’t sell on social media”. “It’s all about engagement”. “Raúl González will play in Real…
Social media can be a powerful tool for good
11 March 2020The world can be a scary place these days. If you look at the news and social media, you’re likely…
Slow down your media consumption
13 December 2019With 2019 vinyl sales on track to outsell CDs for the first time since 1986, we are increasingly living in…
