Social Media
Where brands and people talk about you to you. Where users get organised. Where authentic conversations occur.
Influencer marketing with a method: less intuition, more strategy
23 June 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
The tournament for attention: How to win over the audience at the 2026 World Cup?
11 June 2026With 51% of consumers identifying themselves as World Cup fans, the tournament represents an opportunity too significant for brands to…
Reddit: the karma that powers LLMs
21 May 2026Prometheus knew exactly what was coming when he descended from Olympus, fire in hand. Unfortunately, internet forums weren’t born with…
Social Detox: the silent fatigue brands can no longer ignore.
7 May 2026What once began with the promise of bringing us closer together, shortening distances and making the world feel smaller has,…
Social-first: Scalability and creativity in the age of vertical content
22 April 2026A conversation with Javier García, CEO of ok,z, on how brands need to move from simply “being” on social media…
Cultural legitimacy: A one-off influencer controversy or a structural social tension?
9 April 2026On 1st March, the red carpet at the 2026 Goya Awards became the stage for a conflict that had been…
Beyond the algorithm: culture as the core of your TikTok strategy.
19 March 2026In recent years, brands have been living in a constant contradiction: the more we know about our audiences, the harder…
Social Creative: The keys to stop being invisible on social media.
3 March 2026If you don’t move, you get left out. In a world like social media, where everything moves at lightning speed…
Why does everyone want 2026 to be like 2016?
28 January 2026Over the past few months, one idea has been circulating insistently across social media: “2026 is the new 2016.” Instagram,…
The end of digitalization: three things that have happened and a few that haven’t in the last 15 years
20 November 2025At Good Rebels, we’ve been writing about marketing, creativity, and digitalization for 20 years. Personally, I’ve been contributing to these…
Influencer marketing is not what it used to be…Is your strategy ready?
23 October 2025If you still think influencer marketing is just about sending a few products to someone online and seeing what happens,…
The ultimate guide to getting back into routine: everything that’s changed on social media
3 September 2025In 2025, social networks are experiencing a major paradox: AI is producing content at an unprecedented speed, while users are…
