Search
In a world saturated with information, search is key and Google is king. Semantics, voice, artificial intelligence, the trends that lead the way.
The new reputation landscape: Adapting corporate narratives in the era of LLMs.
7 September 2026Luis Dorado is a partner and Chief Operating Officer at Asesores, the strategic communications consultancy he founded in 1995, has…
The new era of search: From dominating Google to competing in a fragmented LLMs ecosystem.
15 July 2026What can be learned from Media & Search after almost 10 years in the industry? Iván Hernández cut his teeth…
The future of Google search and its impact on Google Ads
3 February 2026The way the world searches for information is no longer the same. For years, searching on Google meant typing in…
It’s Not Your SEO, It’s AI: The Real Reason Behind Your Organic Traffic Drop
10 July 2025The world of digital search is undergoing a deep transformation. Traditional engines like Google remain dominant, but the rise of…
Transforming Search with AI: Google’s Strategic Shift
30 May 2024A year ago, there was speculation both inside and outside Google that OpenAI and Microsoft’s AI chatbots could dethrone Google’s…
How the disappearance of third-party cookies is an opportunity
14 March 2024We’ve been preparing for the disappearance of third-party cookies for so many years that it’s hard to pinpoint when we…
The future of search engines
27 March 2023In recent years, online search engines have been an essential tool for navigating the vast sea of information available on…
A new era for Google: information in social format
21 October 2021Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content?…
How to boost the visibility of your business through local SEO strategies
23 June 2021Have you realised how we no longer talk about the smartphone revolution? Mobile devices are so integrated in our day…
UX and SEO: how Google values user experience
8 July 2020La UX y el SEO están fuertemente ligados a ojos de Google, hasta el punto de que la UX se ha convertido en un factor de posicionamiento en sí misma.
Has voice activated search already peaked?
21 February 2019There are already a ton of posts out there on the rise of voice search and how its impact is…
