Research
Problem solving. Gaining new knowledge. Turning on the light. Investigating markets, objects, behaviours, people… to build better brands.
Understanding the generation that makes wellbeing digital
17 May 2021Since the beginning of the pandemic, the concept of wellbeing has taken on a whole new life, especially for digital…
Research as a market differentiator
16 December 2020Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something…
Why crowdsourcing should be part of your creative strategy
3 May 2018Defining crowdsourcing Crowdsourcing is a bit like outsourcing, except instead of handing over control to another organisational entity, you’re relying…
Building an insight-based strategy: data, context and human intelligence
10 August 2017We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based…
Automotive and women: Mad Maxine Study
3 August 2017Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use,…
Behavioural Analytics: the key to customised data-based marketing
30 March 2017The customer journey has long stopped being linear and has become a somewhat chaotic process. For years, we’ve known that…
Meet the iGEN
20 February 2017So much has been researched and written about the Millennial generation (including by ourselves) over the past five years, and…
Bank to the Future: where we’re going, do we need banks?
17 November 2016A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts,…The ROI of Digital Intelligence
6 April 2015Steering committees usually opt for innovative business tactics, provided that they boost sales with better incremental costs of acquisition and…
