Media & Advertising
The engine of communication and its roads. Knowledge about the icon of our consumer society and the means that make it possible.
Will digital content (at last) replace TV? Yes, but no.
14 September 2023Almost 10 years ago, I started thinking about how digital content coexisted with TV consumption and how we could measure…
Media planning, the Achilles’ heel of the sector
18 July 2023Let’s be honest: budget allocation among different digital channels often becomes a repetitive task based on intuition and limited concrete…
How to make the most out of your paid media investment
22 February 2022We are in the age of information and superdigitalisation. An era of constant innovation and change, driven by digital transformation,…
2022 Trends: What’s next for digital and social media?
1 December 2021Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and…
Content subscription: the most demanding business model
24 September 2021Ten years ago, it seemed unthinkable that users would pay to download movies from the internet (let alone watch them…
Unlock the force of TikTok ads
8 September 2021For years now, smartphones (essentially an extension of our bodies) have allowed us to capture the world and record high…
Advertising strategies for a cookieless world
6 May 2021In the last few weeks, many businesses will be feeling unsettled about the ad industry news around cookies. The main…
Twitch, the new streaming television
19 April 2021The way we consume content is totally different from how we understood it just a while ago. Beyond the struggle…
E-sports: the multi-million dollar sporting trend among brands
15 March 2021To say that e-sports is a trending industry is no lie, but perhaps a half-truth. E-sports have been “a thing”…
3 non-trends in performance marketing for 2021
23 February 2021It’s always the same story: as soon as the new year starts, we find ourselves immersed in a string of…
Prepare your post COVID-19 performance marketing strategy
27 April 2020The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However,…
What is the future of the sectors most affected by COVID-19?
20 April 2020Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently…
