Marketing
That mix of strategy, creativity, planning, vision, technology and innovation that makes sales work.
Social Media Trends for Back to School 2023
28 September 2023September is that month when it’s time to buckle down and become one of the top brands. So, let’s go…
Maximizing ROI: A comprehensive roadmap for AI and martech in B2B digital marketing
20 June 2023The B2B sector is undergoing a seismic shift as digitalization continues to reshape traditional business practices. Gone are the days…
The increasing convergence of Marketing and HR
11 April 2023When did marketing jargon take over HR? It’s hard to tell, but the employer brand, the employee experience and the…
Digital trends that will leave a mark in 2023
26 January 2023With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…
2022 Trends: What’s next for digital and social media?
1 December 2021Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and…
What is the future of the sectors most affected by COVID-19?
20 April 2020Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently…
Is outrage a legitimate marketing strategy?
17 September 2018We live in the age of outrage, an age where the echo chamber of social media will quickly turn a…
The painful decline of the Advertising Industry (and what marketers should do about it)
7 September 2017Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the…
Taste of America: 20 years of creating consumer experiences
6 November 2015When Dana Knowles and Alicia Vañó opened their first Taste of America supermarket 20 years ago, many of their friends…Creativity, technology and data: Digital is no longer marketing’s poor relative
14 October 2015Take advantage of the information made available through data invested in the marketing world. This data, which is used to…
