eCommerce
We should take the “e” out of eCommerce as soon as possible. It’s commerce. And commerce is about serving customers exceptionally.
Black Friday: How to fight inflation in campaign costs
11 November 2022It’s no secret that November is a key month for brands to boost their sales. In what we know as…
Social Shopping: how social media can boost your brand’s sales
19 January 2022It is no secret that digital sales have been taking over in-person shopping for years, and the pandemic has clearly…
Who are the real influencers? How close to consumer commerce is transforming brand advocacy
10 January 2022Many moons ago the ad man had the golden ticket. Being able to produce jaw dropping, crowd stopping adverts that…
24 Hour Retail People: How close to consumer commerce has transformed our shopping habits
16 December 2021The buying journey has shifted and now we are buying all the time. Discover how you can create your digital storefront and get close to your consumer with #RebelThinking.
That’s Entertainment: How gaming has disrupted the world of commerce
22 November 2021Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in…
Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm
2 November 2021The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that…
10 keys to mastering superdigitalisation of the luxury sector
26 November 2020In recent months, organisations have been forced to make decisions in a highly uncertain environment. These decisions involved changes in…
The rise of Direct-to-Consumer
9 June 2020The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.
The rise of the credit challengers
29 July 2019Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise…
How a solid customer loyalty strategy can help you increase profit margins
7 February 2019Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given…
Retail isn’t dead, it’s digital
15 March 2018Retail is dead, long live retail Right now, we are in the middle of a retail revolution. Across Europe…
Promotion, Placement and Product: a vision of Amazon in 2020
31 August 2017April. The 2016 annual results report from Amazon, determines its growth is driven by AWS, whose net profit has doubled compared…
