Digital Transformation
Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.
2021: The digital trends that will define a decade
23 December 2020There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I…
Superdigitalisation: why you should start at the end
9 September 2020Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in…
6 key aspects of B2B digitalisation
22 June 2020B2B sales are already undergoing their own process of superdigitalisation. It is critical that sales and marketing managers to understand the change of context and optimise their resources.
From Agile Training to Business Agility: Changing the future of organisations
12 February 2020According to the 13th Annual State of Agile (2018), up to 97% of companies surveyed in a global sample reported…
5 digital challenges for CEOs in 2020
31 January 2020Digital isn’t cool any more. Yes, our mobile phone screen time averaged 3.15 hours in 2019 but fake news, privacy…
Digitising Marketing in the Industrial Sector in 2020
14 January 2020I’m an optimist. I’m also a digital optimist. However, that doesn’t stop me from seeing that digitalisation, in the marketing…
The ROI of Human-centred organisations
3 October 2019The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers…
Digital Transformation excellence in travel
10 September 2019Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800…
Can the family business survive in the era of technological monopoly?
27 August 2019We’re living in a land of tech giants. Big ‘digital’ corporations are popping up in every profitable sector. In turn,…
3 major aspects of digitisation we always overlook
21 March 2019We all know that, as businesses, digitisation has been saving us all a lot of money for over two decades…
A culture of co-creation and internal collaboration. Why innovation is a process rather than a set of initiatives.
30 October 2017Co-creation to generate new shopping experiences A people centred organisation is one in which, in addition to understanding the…
Agile organizations: the winners in the data world
16 October 2017It was Herbert D. Benington who, in 1956, spoke in a symposium about a new methodology for programming digital systems…
