Digital Transformation
Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.
Insurance is no longer a choice. It’s delegated.
24 September 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
The end of digitalization: three things that have happened and a few that haven’t in the last 15 years
20 November 2025At Good Rebels, we’ve been writing about marketing, creativity, and digitalization for 20 years. Personally, I’ve been contributing to these…
Thinking with AI: How We Work with Augmented Creativity at Good Rebels
22 May 2025Generative Artificial Intelligence has become the star of today’s cultural moment. From the explosion of ChatGPT in late 2022 to…
The Future of Storytelling: Can AI Tell Human Stories?
20 February 2025“Hello ChatGPT, today you’re an expert in writing stories and generating Rebel Thinking Articles. Write me a 1,200-word article about…”…
Maximizing ROI: A comprehensive roadmap for AI and martech in B2B digital marketing
20 June 2023The B2B sector is undergoing a seismic shift as digitalization continues to reshape traditional business practices. Gone are the days…
The future of search engines
27 March 2023In recent years, online search engines have been an essential tool for navigating the vast sea of information available on…
Beyond the hype: How will Web3 impact marketing?
4 November 2022Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter…
Should your brand dive into the metaverse?
28 July 2022We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing…
Three insights to understand how marketing automation will drive change in your B2B company.
4 July 2022The B2B sector has dramatically changed. Its new reality demands business models with a strong digital focus, and such evolution…
Serving the digital B2B buyer in a post Covid world
19 April 2022Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on…
Scrum 101: a practical guide to boost your team’s productivity
8 February 2022We know it: your team’s new year’s resolution involves being more productive and precise, increasing the quality of your deliverables…
Building a digital culture in a post-COVID world
21 May 2021If nothing gets in the way (fingers crossed), most Western countries will be rejoicing with COVID in the rear view…
