Digital Transformation
Gaining competitiveness. Adapting the business. Building a more efficient future based on technology and knowledge of the digital context and user.
Maximizing ROI: A comprehensive roadmap for AI and martech in B2B digital marketing
20 June 2023The B2B sector is undergoing a seismic shift as digitalization continues to reshape traditional business practices. Gone are the days…
The future of search engines
27 March 2023In recent years, online search engines have been an essential tool for navigating the vast sea of information available on…
Beyond the hype: How will Web3 impact marketing?
4 November 2022Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter…
Should your brand dive into the metaverse?
28 July 2022We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing…
Three insights to understand how marketing automation will drive change in your B2B company.
4 July 2022The B2B sector has dramatically changed. Its new reality demands business models with a strong digital focus, and such evolution…
Serving the digital B2B buyer in a post Covid world
19 April 2022Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on…
Scrum 101: a practical guide to boost your team’s productivity
8 February 2022We know it: your team’s new year’s resolution involves being more productive and precise, increasing the quality of your deliverables…
Building a digital culture in a post-COVID world
21 May 2021If nothing gets in the way (fingers crossed), most Western countries will be rejoicing with COVID in the rear view…
How to use data to boost your business
9 April 2021While 2020 will be remembered as the turning point for a change in “mentality” amongst organisations globally, 2021 will be…
Digital Selling: B2B sales during COVID
19 March 2021Early on the development of our business, we made a guiding principle decision: Travelling to sell was expensive and wasteful.…
2021: the year of tourism’s digital revolution
26 February 2021In 2020, the coronavirus pandemic has wreaked havoc on one of the most important sectors of the Spanish economy: tourism.…
The digital agenda of the CEO in a post-Covid world
15 February 2021This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs…
