Digital Marketing
“Marketing is no longer a question of what you can produce, but what stories you can tell.” Seth Godin
Five things I’d already be doing with LLMs if I were a CCO
1 October 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
Social Detox: the silent fatigue brands can no longer ignore.
7 May 2026What once began with the promise of bringing us closer together, shortening distances and making the world feel smaller has,…
Beyond the algorithm: culture as the core of your TikTok strategy.
19 March 2026In recent years, brands have been living in a constant contradiction: the more we know about our audiences, the harder…
Social Creative: The keys to stop being invisible on social media.
3 March 2026If you don’t move, you get left out. In a world like social media, where everything moves at lightning speed…
Why we look at the algorithm instead of the user: SEO in the age of LLMs
19 February 2026There’s a curious, and I’d almost say inevitable, phenomenon in the way companies are approaching the generative-AI tsunami. Brands, marketing…
Why does everyone want 2026 to be like 2016?
28 January 2026Over the past few months, one idea has been circulating insistently across social media: “2026 is the new 2016.” Instagram,…
The end of digitalization: three things that have happened and a few that haven’t in the last 15 years
20 November 2025At Good Rebels, we’ve been writing about marketing, creativity, and digitalization for 20 years. Personally, I’ve been contributing to these…
Influencer marketing is not what it used to be…Is your strategy ready?
23 October 2025If you still think influencer marketing is just about sending a few products to someone online and seeing what happens,…
Emerging Platforms: from Algorithm to Affinity
24 July 2025Social platforms are becoming less and less social. The digital ecosystem has evolved: from tagging and commenting on your friends…
How does the new “Influencer Law” affect your brand?
4 July 2024On May 1st, new legal regulation governing influencer marketing activity in Spain came into effect. Officially known as Royal Decree…
Social Media Trends for Back to School 2023
28 September 2023September is that month when it’s time to buckle down and become one of the top brands. So, let’s go…
Will digital content (at last) replace TV? Yes, but no.
14 September 2023Almost 10 years ago, I started thinking about how digital content coexisted with TV consumption and how we could measure…
