Data & Analytics
Data and science; a structured way of looking at the future, obtaining information and supporting decision-making.
Why you need the Google Analytics Attribution tool
9 March 2023In a previous article, we explored the world of Google Analytics attribution, learning how to use each model and integrate…
Black Friday: How to fight inflation in campaign costs
11 November 2022It’s no secret that November is a key month for brands to boost their sales. In what we know as…
Consent management with Google Consent Mode: why you should (or shouldn’t) adopt it
20 June 2022In recent years, we’ve witnessed a continuous evolution in the digital world regarding privacy and data protection. Between the institutional…
Why now is the time to migrate to Google Analytics 4
22 March 2022Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties…
Attribution models 101
15 March 2022Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google…
Social monitoring: Leveraging insights from digital conversations
27 January 2021Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing…
Data Science: the “simple” art of arranging cool lists
20 January 2021Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts…
Research as a market differentiator
16 December 2020Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something…
How to Apply Machine Learning to Customer Feedback
19 December 2019We are all aware of the benefits that a good Google review has for our business. On one hand, it…
How data can eliminate your digitisation doubts
3 September 2019A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven…
What’s next for Social Listening?
1 August 2019The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users…
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24 June 2019Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going…
