Customer Experience
Brands geared towards achieving unique customer experiences; purposeful companies looking for unforgettable points of connection.
Get travel ready! Trends shaping the future of travel
1 March 2022-4,499 B$. That was the difference in the contribution of travel and tourism to worldwide GDP between 2019 and 2020.…
Welcome to the future of Social Customer Care: beyond Twitter replies
13 January 2021Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In…
Why co-creation works
20 November 2020We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we…
Why your social customer care needs to evolve
1 February 2018How does Social customer care fit in within your brand’s digital transformation program? With the experience we’ve gained over the…
Messaging Apps and new spaces for relationships with brands
2 November 2017As technology evolves, resulting in new solutions and methods of interaction, brands are looking for ways to implement this technology…
Planet of the Apps: how messaging apps conquered the earth
26 October 2017Mobile applications have been converted in recent years mainly in the form of communication between individuals. The different alternatives available…
Luxury consumers: types and strategies for loyalty
22 June 2017Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles…
Wearables: from identity crisis… to revival in 2017?
28 April 20172016 was not the best year for wearables. After a period of growth in 2014 and 2015 best marked by…
Pain points: why banks are driving the iGEN mad
27 February 2017In our study Bank To The Future, we analysed the problems our iGEN study participants face with everyday banking and…
How to enhance customer value through a differentiated experience
14 September 2016For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client…Retail, consumer experience design and WhatsApp
24 April 2016At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the…Brand Communities, the value of connecting with the customer
24 February 2016When we successfully lead the consumer to associate a brand’s shared values and common attributes with a motivation to want…
