Creativity
Ideas, concepts, design, innovation, attitudes, approaches, solutions, originality… a different and enriching way of solving problems. Part of the Good Rebels spirit.
Augmented creativity: a gift or a threat for your brand?
20 October 2022“Computers are useless, they only give you answers.” — Pablo Picasso. In marketing communications, it is well known that creativity…
Thriving in a new era of brand ambassadors
7 June 2021Although the true origins of social media can be traced back to the 1990s, with platforms such as Six Degrees,…
Historias Damm: Fighting gender bias in the brewing industry with creativity
30 April 2021There are projects you look for, and projects that find you. The one we developed for Spanish brewery Grupo Damm…
Ads belong on Mars, women belong on Venus
8 March 2021In 2018, according to the International Labour Organisation (ILO), women were, on average, 26% less likely than men to be…
The Catalogue Guru: giving online formats the credit they deserve
10 December 2020When September comes around, there are two types of people; those who get ready to go back to school, and…
The power of people-centred creativity
4 August 2020We are going through a global pandemic. We spent two months locked up at home and another two months living…
Pepe Jeans #CustomStudio: connecting stories with business
11 July 2019Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest…
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24 June 2019Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going…
How to fuse technology with creativity
9 May 2019Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional…
Why crowdsourcing should be part of your creative strategy
3 May 2018Defining crowdsourcing Crowdsourcing is a bit like outsourcing, except instead of handing over control to another organisational entity, you’re relying…
Star (rating) Wars: Battling for truth in the world of reviews
8 March 2018A rise in the number of fake reviews being shared online is threatening to kill consumer confidence in brands. Instilling…
Forget the “how”
18 January 2018Forget about the latest gadget, the latest algorithm, the new resource that Instagram has just released to get more likes…
