Branding
The Brand, with capital letters; the set of values, culture, way of doing things and communication that represents the main asset of companies.
The Pratfall effect: humanise your brand through its faults
5 October 2021In recent times, the human ability to understand the world we live in has not kept up with the rapid…
Why introduce a One Brand Strategy across your digital channels?
14 June 2021Have you ever wondered how companies decide on their brand architecture? You might think it’s a well-thought strategic decision based…
How to define a customised digital strategy for your audiences
11 November 2020Before we start defining our customised strategy, we must first ask ourselves: Do we know who our clients are? What…
Why now is the time to activate your advocacy strategy
8 October 2020The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is…
Is the power of “the brand” a myth?
1 October 2020Is the conception of brands and brand strategy still fit for purpose? The answer is no.
Why you should include creativity in every touchpoint
16 July 2020When we think about brand building, we typically picture big actions that are not meant to have a short-term impact.…
Digital communication doesn’t overcome cultural differences
26 February 2020Nowadays, due to globalisation and a rise in self-employed workers, teams have become more international. It can sometimes be a…
How big business is answering the question of profit vs planet
19 February 2020We’re living in the age of the Impossible Burger, of activist brands like Patagonia and Lush. It’s an era of…
Your employees, your brand: the empowerment of brand ambassadors
18 November 2019Why work on the personal brand of your employees to generate greater brand awareness? The rules have changed and it’s…
Brand Ambässadors with the IKEA Gen
25 October 2019Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through…
Strike the balance between global strategy and local execution
18 September 2019How to manage global brands in digital environments The framework used when developing a digital marketing strategy is very different…
Rebuilding your brand for a human centred world
7 March 2019Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with…
