AI
Five things I’d already be doing with LLMs if I were a CCO
1 October 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
Insurance is no longer a choice. It’s delegated.
24 September 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
Algorithmic reputation has officially landed: so, who’s picking up the tab?
16 September 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
The new reputation landscape: Adapting corporate narratives in the era of LLMs.
7 September 2026Luis Dorado is a partner and Chief Operating Officer at Asesores, the strategic communications consultancy he founded in 1995, has…
The new era of search: From dominating Google to competing in a fragmented LLMs ecosystem.
15 July 2026What can be learned from Media & Search after almost 10 years in the industry? Iván Hernández cut his teeth…
Why we look at the algorithm instead of the user: SEO in the age of LLMs
19 February 2026There’s a curious, and I’d almost say inevitable, phenomenon in the way companies are approaching the generative-AI tsunami. Brands, marketing…
It’s Not Your SEO, It’s AI: The Real Reason Behind Your Organic Traffic Drop
10 July 2025The world of digital search is undergoing a deep transformation. Traditional engines like Google remain dominant, but the rise of…
How Much Should You Invest in Marketing (And to Know If It’s Working)?
3 July 2025When Laura, CMO of a major FMCG brand, sat down with the board to defend her budget, she was clear:…
