Articles

Automotive and women: Mad Maxine Study

03 · 08 · 2017

By Rebel Thinking - Guest Author

Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the

Intrapreneurs: virtue of rebellion

27 · 07 · 2017

By David García-Navas

If entrepreneurs are working world rockstars, then what better way is there to renew the pace of an organisation than to have them on the team? Intrapreneurs are those who

To the new personal, mobile and measurable TV

13 · 07 · 2017

By Eleazar Santos

At this very moment the first season of your next favourite series is being recorded. And you’ll probably enjoy it, because the producers know you, what things interest you and

The magic (and ROI) of love in the workplace

03 · 07 · 2017

By Fernando Polo

When it comes to management and leadership, I truly believe that the most important question companies will have to consider revolves around how to ignite “intrinsic” motivations to drive their

Luxury consumers: types and strategies for loyalty

22 · 06 · 2017

By Rebel Thinking - Guest Author

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with

Out-ovation, the roadmap to liquid innovation

16 · 06 · 2017

By Amelia Hernandez

What is the role of innovation labs in enabling real disruption within an organization? Digital Transformation has increased the pressure on organizations to be innovative, but threaten to create new

The luxury consumer’s online purchasing process

12 · 06 · 2017

By Carlos Corredor

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,

Blockchain: a question of time and agreements

05 · 06 · 2017

By Rebel Thinking - Guest Author

If blockchain aspires to become the technological support behind hundreds of thousands of digital interactions, the barriers standing in the way of widespread adoption cannot be ignored. Technical challenges Public

How does a smart contract work?

01 · 06 · 2017

By Rebel Thinking - Guest Author

At Rebel Thinking, we have already talked about blockchain, the technology that promises to revolutionize the way value gets exchanged in a variety of sectors. Blockchain performs transactions under P2P

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