It was Herbert D. Benington who, in 1956, spoke in a symposium about a new methodology for programming digital systems that years later would be called “cascading”. Over time, and
As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to
PS: I love you. Get your free e-mail at Hotmail – Timothy C. Draper We can define Growth Hacking as a continuous process in which different sets methods and
Information on economic data, population, lifestyle and demographics… all of which can be found saved within databases… can be consulted by anybody at anytime. What can open data do for
Over the last few years we have witnessed some brands use, to varying degrees of success, different communication and marketing tools to position themselves around political or social topics that
The internet and digital media are the new mass media. This statement is almost a mantra in the world of marketing, and an unquestionable truth for companies and media buying
Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis
April. The 2016 annual results report from Amazon, determines its growth is driven by AWS, whose net profit has doubled compared to the previous year. However, there is one piece of
The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is
“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest
We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.
Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the
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