An expert in macrobiotic cooking who shares recipes on social networking sites can be more inspiring to potential customers than a “mere” cook at a vegetarian restaurant. It doesn’t even
As I sit, next to a roaring fire, in my favourite slippers, sipping a warming eggnog, my thoughts turn to that most welcome of seasonal traditions, the 2018 predictions list.
In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect
As we’ve seen in our recent study, Planet of the Apps – How messaging apps conquered the world, Messaging apps are growing in popularity and it isn’t hard to see
Saturday morning. You have to buy batteries. Also, the cold has suddenly arrived, meaning your To-Do list now also includes buying a black scarf. Finally, a task inherent to Saturday
“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Abraham Maslow Data Lake, Data Driven A
Developing a framework of collaboration that encourages and improves the generation and distribution of knowledge is crucial in reinforcing internal innovation and collaboration. Thus, we should align teams with the
“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant. Initial implementation of the GDPR (General Data Protection Regulation) can still
As technology evolves, resulting in new solutions and methods of interaction, brands are looking for ways to implement this technology and to connect with an audience that is always one
Co-creation to generate new shopping experiences A people centred organisation is one in which, in addition to understanding the interests and behaviours of its potential audience base, is capable
Mobile applications have been converted in recent years mainly in the form of communication between individuals. The different alternatives available in the market lead the number of downloads in whichever
As always, it is best to start with some context: According to Forrester, by 2021 more than 119 billion euros will have been invested into digital publicity, among which will
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