“The death of the traditional agency model is inevitable, although it is taking longer than expected.” – Jason Goodman Maybe that seems like an exaggeration, or perhaps just a bit
The Christmas and New Year period is a time for over-indulgence (guilty!), a time for reflection, and a time for making resolutions for the year ahead. As a relatively new
Your fridge updating your grocery list for you, asking your robotic assistant to buy you some new batteries, inescapable ads infiltrating your messaging apps – this is all beginning to
Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –
Ephemeral and immersive are two words that encapsulate the current Social Media landscape. The rise of the stories content format has extended across all major social networks with millions of
It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far
It’s beginning to feel a lot like Christmas marketing is actually really boring. Don’t get me wrong, I’m no Grinch, I love the festive season as much as the next
The world’s largest media and entertainment company, The Walt Disney Company, is fighting back against the rise of Netflix. This week, they announced the launch of their own Video on
Over the past few years, we’ve experienced a revolution in digital marketing; there has been a massive increase in the amount of information and data we’re able to gather on
Is technology dehumanising society or is it actually making us more human? It’s a hot philosophical debate without an easy solution. At Good Rebels, we’re technology optimists and intrinsically humanist.
The consumer goods industry is facing its greatest challenge yet; if they want to survive the next few years they’ll have to make some big changes to their business model.
Get a job with Google and you’ll be working for the happiest corporation in the world. Walk into an interview with Zappos dressed in “business casual” and you’ll be leaving
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