Articles

Stop treating your social ads like TV ads

15 · 10 · 2018

By Ángel Pino

Time of death   Television is dying, and we’re not the only ones that think so. Spend some time on the Internet and you’ll find yourself stumbling over hundreds of

Get your head in the game; the future of digital sponsorship

04 · 10 · 2018

By Judit Esquivel

Sports sponsorships have always been a cause for controversy, and the rise of digital sponsorships has only complicated matters. Is digital sponsorship really so different from traditional sponsorship? Does it

Is outrage a legitimate marketing strategy?

17 · 09 · 2018

By Mark Ralphs

We live in the age of outrage, an age where the echo chamber of social media will quickly turn a poorly judged comment into a social media backlash. Nowhere is this

Why you should be nervous if you work in advertising

07 · 09 · 2018

By Salvador Suárez

A long time ago, I read an HBR article (“Meet Your New Employee”, June 2015) that predicted the human resources department would soon be made obsolete thanks to new technologies.

Why better data = better ROI for your business

30 · 08 · 2018

By Juan Pablo Rubio

Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to

How to thrive in the land of the tech giants

23 · 08 · 2018

By Pedro Jesús González

Seven years ago (I can’t believe it either) I shared a post on Rebel Thinking that laid out my vision for the aggregated TIME macro-sector. In case you’re wondering, TIME

To go or not to go micro: the pros and cons of microservices

16 · 08 · 2018

By Daniel Requejo

You’ve probably heard people talk about microservices before. You’re probably sick of hearing about them. Maybe you’re not sure you totally understand the concept. If that’s the case, this week’s

How your business can harness the power of marginal gains

09 · 08 · 2018

By Simon Burslem

The marginal gains theory has revolutionised the sports industry. Most notably, Sir David John Brailsford CBE (performance director of British cycling) adopted this theory in order to effectively break down

Why you shouldn’t bother building an app

19 · 07 · 2018

By Natasha Morrison

It’s 2011, picture the scene; Adele’s ‘Rolling in the deep’ is top of the charts, #planking is still a thing, Prince William and Kate Middleton have exchanged their vows, and

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