Time of death Television is dying, and we’re not the only ones that think so. Spend some time on the Internet and you’ll find yourself stumbling over hundreds of
Sports sponsorships have always been a cause for controversy, and the rise of digital sponsorships has only complicated matters. Is digital sponsorship really so different from traditional sponsorship? Does it
We live in a fast paced world, where brands compete against one another to push out new content, engage with their customers at a higher rate, and increase brand awareness.
A new generation has made its impact on the workforce and this, along with the effect that new technologies have had on the modern HR department, has resulted in a
We live in the age of outrage, an age where the echo chamber of social media will quickly turn a poorly judged comment into a social media backlash. Nowhere is this
A long time ago, I read an HBR article (“Meet Your New Employee”, June 2015) that predicted the human resources department would soon be made obsolete thanks to new technologies.
Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to
Seven years ago (I can’t believe it either) I shared a post on Rebel Thinking that laid out my vision for the aggregated TIME macro-sector. In case you’re wondering, TIME
You’ve probably heard people talk about microservices before. You’re probably sick of hearing about them. Maybe you’re not sure you totally understand the concept. If that’s the case, this week’s
The marginal gains theory has revolutionised the sports industry. Most notably, Sir David John Brailsford CBE (performance director of British cycling) adopted this theory in order to effectively break down
Nowadays, almost everything we do is traceable. We generate data constantly and this variable grows exponentially as we become more and more connected. The future lies in personalised experiences, made
It’s 2011, picture the scene; Adele’s ‘Rolling in the deep’ is top of the charts, #planking is still a thing, Prince William and Kate Middleton have exchanged their vows, and
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