Ephemeral and immersive are two words that encapsulate the current Social Media landscape. The rise of the stories content format has extended across all major social networks with millions of
It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far
It’s beginning to feel a lot like Christmas marketing is actually really boring. Don’t get me wrong, I’m no Grinch, I love the festive season as much as the next
The world’s largest media and entertainment company, The Walt Disney Company, is fighting back against the rise of Netflix. This week, they announced the launch of their own Video on
Over the past few years, we’ve experienced a revolution in digital marketing; there has been a massive increase in the amount of information and data we’re able to gather on
Is technology dehumanising society or is it actually making us more human? It’s a hot philosophical debate without an easy solution. At Good Rebels, we’re technology optimists and intrinsically humanist.
The consumer goods industry is facing its greatest challenge yet; if they want to survive the next few years they’ll have to make some big changes to their business model.
Get a job with Google and you’ll be working for the happiest corporation in the world. Walk into an interview with Zappos dressed in “business casual” and you’ll be leaving
When most people think of Customer Intelligence, they think of the collection and analysis of data, specifically where the data collected allows brands to better understand their customer; what they
Time of death Television is dying, and we’re not the only ones that think so. Spend some time on the Internet and you’ll find yourself stumbling over hundreds of
Sports sponsorships have always been a cause for controversy, and the rise of digital sponsorships has only complicated matters. Is digital sponsorship really so different from traditional sponsorship? Does it
We live in a fast paced world, where brands compete against one another to push out new content, engage with their customers at a higher rate, and increase brand awareness.
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