Articles

The ongoing battle between agency and consultancy

17 · 01 · 2019

By Juan Luis Polo

“The death of the traditional agency model is inevitable, although it is taking longer than expected.” – Jason Goodman Maybe that seems like an exaggeration, or perhaps just a bit

The reflections of a Rebel

10 · 01 · 2019

By Greg Lee

The Christmas and New Year period is a time for over-indulgence (guilty!), a time for reflection, and a time for making resolutions for the year ahead. As a relatively new

Ok Google, what should we expect from digital in 2019?

04 · 01 · 2019

By Raúl del Cuadro

Your fridge updating your grocery list for you, asking your robotic assistant to buy you some new batteries, inescapable ads infiltrating your messaging apps – this is all beginning to

How to avoid creating a machine learning monster

20 · 12 · 2018

By Juan Pablo Rubio

Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –

Social in 2019, what’s the story?

13 · 12 · 2018

By Simon Burslem

Ephemeral and immersive are two words that encapsulate the current Social Media landscape. The rise of the stories content format has extended across all major social networks with millions of

Why brand advocacy begins with your co-workers

05 · 12 · 2018

By Joel Calafell

It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far

Is your brand on the naughty list this year?

29 · 11 · 2018

By Natasha Morrison

It’s beginning to feel a lot like Christmas marketing is actually really boring. Don’t get me wrong, I’m no Grinch, I love the festive season as much as the next

Netflix presents: The future of streaming

22 · 11 · 2018

By Roger Riera

The world’s largest media and entertainment company, The Walt Disney Company, is fighting back against the rise of Netflix. This week, they announced the launch of their own Video on

Is it time to kill off your analytics report?

15 · 11 · 2018

By Adrián Gastón

Over the past few years, we’ve experienced a revolution in digital marketing; there has been a massive increase in the amount of information and data we’re able to gather on

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