Rebuilding your brand for a human centred world

07 · 03 · 2019

By Daniel Díez

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,

The invaluable impact of ‘fun’ in the workplace

28 · 02 · 2019

By Rebel Thinking - Guest Author

What springs to mind when you hear the phrase, ‘the Google way of work’? Freedom, flexibility, office table tennis matches? Or, perhaps more simply, fun? It might seem odd to

Has voice activated search already peaked?

21 · 02 · 2019

By Óscar Suescun

There are already a ton of posts out there on the rise of voice search and how its impact is being felt by every sector, particularly the Digital Marketing sector.

How to know if Machine Learning is right for you

14 · 02 · 2019

By Noé Fernández

Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to

The ongoing battle between agency and consultancy

17 · 01 · 2019

By Juan Luis Polo

“The death of the traditional agency model is inevitable, although it is taking longer than expected.” – Jason Goodman Maybe that seems like an exaggeration, or perhaps just a bit

The reflections of a Rebel

10 · 01 · 2019

By Greg Lee

The Christmas and New Year period is a time for over-indulgence (guilty!), a time for reflection, and a time for making resolutions for the year ahead. As a relatively new

Ok Google, what should we expect from digital in 2019?

04 · 01 · 2019

By Raúl del Cuadro

Your fridge updating your grocery list for you, asking your robotic assistant to buy you some new batteries, inescapable ads infiltrating your messaging apps – this is all beginning to

How to avoid creating a machine learning monster

20 · 12 · 2018

By Juan Pablo Rubio

Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –

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