Articles

Digitising Marketing in the Industrial Sector in 2020

14 · 01 · 2020

By Pedro Jesús González

I’m an optimist. I’m also a digital optimist. However, that doesn’t stop me from seeing that digitalisation, in the marketing sector, while it presents us with many opportunities, it also

Slow down your media consumption

13 · 12 · 2019

By joannaturner

With 2019 vinyl sales on track to outsell CDs for the first time since 1986, we are increasingly living in a world where old-school, slow and niche forms of media

Marketing Performance – Turning Goals Into Plans

05 · 12 · 2019

By Simon Burslem

A goal without a plan is just a wish. Antoine de Saint-Exupery There’s absolutely nothing wrong with dreaming, but there is a difference between goal setting and reaching that goal.

Millennial doctors challenge the strategy of the pharma industry

07 · 11 · 2019

By Roger Riera

What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to align marketing and sales communication in an omnichannel, customer-centric experience?

Brand Ambässadors with the IKEA Gen

25 · 10 · 2019

By Joel Calafell

Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors.  Approach IKEA’s main

Don’t wait, co-create

10 · 10 · 2019

By Mark Ralphs

Large companies move slowly. Scale, once a competitive edge, is now a liability.  This is apparent in the development of new products, services and customer experiences. Challenger brands, free of

The ROI of Human-centred organisations

03 · 10 · 2019

By Fernando Polo

The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers individuals to access and share information and organise collectively using

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