“If people like you, they’ll listen to you. If they trust you, they’ll do business with you.” Zig Ziglar Once you’ve decided to start your business, branding is the best
I’m an optimist. I’m also a digital optimist. However, that doesn’t stop me from seeing that digitalisation, in the marketing sector, while it presents us with many opportunities, it also
We are all aware of the benefits that a good Google review has for our business. On one hand, it allows a future client to have initial feedback about the
With 2019 vinyl sales on track to outsell CDs for the first time since 1986, we are increasingly living in a world where old-school, slow and niche forms of media
A goal without a plan is just a wish. Antoine de Saint-Exupery There’s absolutely nothing wrong with dreaming, but there is a difference between goal setting and reaching that goal.
We are faced with a radically new social paradigm. Consumers are getting smarter and demanding a higher level of experience. They want brands to treat them as individuals and not
Why work on the personal brand of your employees to generate greater brand awareness? The rules have changed and it’s no longer enough to just have a good product or
What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to align marketing and sales communication in an omnichannel, customer-centric experience?
Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors. Approach IKEA’s main
Large companies move slowly. Scale, once a competitive edge, is now a liability. This is apparent in the development of new products, services and customer experiences. Challenger brands, free of
The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers individuals to access and share information and organise collectively using
It’s official. TikTok has found its audience, and teens have found their preferred platform for creative expression and social justice. TikTok is a relatively new social media platform which allows
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