Articles

Lean Marketing = Real Time Marketing + Agile Development

27 · 05 · 2014

By Fernando Polo

The digital environment is changing the rules of creativity (Article in Spanish). What Toyota introduced to the world of automotive manufacturing has now become the lean mantra for many business

The buying process is a travel network

14 · 10 · 2013

By Fernando Polo

Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is

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