The digital environment is changing the rules of creativity (Article in Spanish). What Toyota introduced to the world of automotive manufacturing has now become the lean mantra for many business
In the first part of this post, I mentioned an article in the New Yorker that showed that the macroeconomic data from the last 7 years does not reflect a
Macroeconomic data from the US in recent years indicates that digital technology is not increasing the “output” of productivity per worker, and that the miracle promised by the Internet
Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is
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