Several studies have shown that the principal factor for customer loyalty to a brand is good service. This fact explains the great strategic importance that the quality of service and
The story goes a little like this…Girl meets Boy. Girl likes Boy. Girl friends Boy on Facebook. Girl sees the profile was created in May 2014. Weird. Obviously Girl does
A brand is no longer what we tell the consumer that it is – it is what consumers tell each other it is – Scott Cook, founder of Intuit. WOMMA
In 2008, the Towers Watson consultancy surveyed 90,000 employees in 18 countries, discovering that only one-fifth of them felt really committed to their companies. This study also correlated with the
The digital transformation process of businesses involves the creation of experiences across different communication channels, both online and offline, to provide added value for their customers. In this sense, the
At Good Rebels, the organizations that we regard as ‘Enterprise 2.0’ are those that transform their conditions and work environment to circumstances that introduce networks and digitalization: if the industrial
There is something so amazing about those brands that completely dismissed the traditional advertising strategy that they had been developing for years, and committed to leading the market by first
There are two types of companies, those that have been hacked and those that will be. – Avi Biran In 2015 cyber crimes will account for approximately 800 Billion dollars,
For what reason should a company be given access to information about what we say, what we do, and what we like on Facebook, Twitter and any other social platforms?
Being humane is now profitable! Move over social media- theres a new advertising gimmick in town. In the 90s it was ethics. A decade later we became obsessed with emotional
The digital environment is changing the rules of creativity (Article in Spanish). What Toyota introduced to the world of automotive manufacturing has now become the lean mantra for many business
In the first part of this post, I mentioned an article in the New Yorker that showed that the macroeconomic data from the last 7 years does not reflect a
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