Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,
What springs to mind when you hear the phrase, ‘the Google way of work’? Freedom, flexibility, office table tennis matches? Or, perhaps more simply, fun? It might seem odd to
There are already a ton of posts out there on the rise of voice search and how its impact is being felt by every sector, particularly the Digital Marketing sector.
Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to
Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to
The cosmetics industry has been forced to adapt to a world in which customers are turning their backs on the channels beauty brands have relied upon in the past to
In September of last year, the European Parliament approved of new legislation that would completely change the way in which we approach copyright online. It was a day that large
“The death of the traditional agency model is inevitable, although it is taking longer than expected.” – Jason Goodman Maybe that seems like an exaggeration, or perhaps just a bit
The Christmas and New Year period is a time for over-indulgence (guilty!), a time for reflection, and a time for making resolutions for the year ahead. As a relatively new
Your fridge updating your grocery list for you, asking your robotic assistant to buy you some new batteries, inescapable ads infiltrating your messaging apps – this is all beginning to
Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –
Ephemeral and immersive are two words that encapsulate the current Social Media landscape. The rise of the stories content format has extended across all major social networks with millions of
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