Is technology dehumanising society or is it actually making us more human? It’s a hot philosophical debate without an easy solution. At Good Rebels, we’re technology optimists and intrinsically humanist.
The consumer goods industry is facing its greatest challenge yet; if they want to survive the next few years they’ll have to make some big changes to their business model.
Get a job with Google and you’ll be working for the happiest corporation in the world. Walk into an interview with Zappos dressed in “business casual” and you’ll be leaving
When most people think of Customer Intelligence, they think of the collection and analysis of data, specifically where the data collected allows brands to better understand their customer; what they
Time of death Television is dying, and we’re not the only ones that think so. Spend some time on the Internet and you’ll find yourself stumbling over hundreds of
Sports sponsorships have always been a cause for controversy, and the rise of digital sponsorships has only complicated matters. Is digital sponsorship really so different from traditional sponsorship? Does it
We live in a fast paced world, where brands compete against one another to push out new content, engage with their customers at a higher rate, and increase brand awareness.
A new generation has made its impact on the workforce and this, along with the effect that new technologies have had on the modern HR department, has resulted in a
We live in the age of outrage, an age where the echo chamber of social media will quickly turn a poorly judged comment into a social media backlash. Nowhere is this
A long time ago, I read an HBR article (“Meet Your New Employee”, June 2015) that predicted the human resources department would soon be made obsolete thanks to new technologies.
Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to
Seven years ago (I can’t believe it either) I shared a post on Rebel Thinking that laid out my vision for the aggregated TIME macro-sector. In case you’re wondering, TIME
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