Articles

Human-Centred Organisations

12 · 02 · 2018

By Rebel Thinking

In the beginning, corporations were established for the sole purpose of generating capital. They have since evolved and are now new models more concerned with efficiency, first at the commercial

Why your social customer care needs to evolve

01 · 02 · 2018

By Amelia Hernandez

How does Social customer care fit in within your brand’s digital transformation program? With the experience we’ve gained over the past 9 years in over 300 social media related projects

Social Customer Excellence starts with C

25 · 01 · 2018

By Amelia Hernandez

The internet is buzzing with talk of the latest chatbot and the growing presence of voice assistants. While the technology is indeed fascinating, what is even more relevant is how

Forget the “how”

18 · 01 · 2018

By Alejandro Di Trolio

Forget about the latest gadget, the latest algorithm, the new resource that Instagram has just released to get more likes and comments, forget about automated bots with “smart” answers, forget

Generation Z: start to build the future of your brand

11 · 01 · 2018

By Judith Garijo

Since the term “millennial” first burst onto the scene a few years ago, marketing – and brands – has obsessed on understanding who these audiences are, what their habits are

Artificial Intelligence in the Marketing Sector

04 · 01 · 2018

By Mar Castaño

In mid-2016 Forrester listed the five emerging technologies that will have the largest impact on the business world in the next five years: the Internet of Things, Artificial Intelligence, augmented

What’s on TV? My favourite product

26 · 12 · 2017

By Eleazar Santos

Imagine a consumer skilled at getting what they want, captivated by the screen in the palm of their hands, constantly bombarded by messages from personal contacts, the media and brands

Brand communication in the age of AI

14 · 12 · 2017

By Daniel Requejo

People & machines: lost in translation? We know that one of the biggest trends in technology for 2020 is Artificial Intelligence (AI), as can be seen in our latest Rebel

Hey Siri, what’s Artificial Intelligence?

11 · 12 · 2017

By Jaime Lloret

Have you ever asked Siri to schedule a meeting for you in your calendar? Are you still inundated with spam, or does your email provider self filter? Did you speak

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