Articles

How to fuse technology with creativity

09 · 05 · 2019

By Alejandro Di Trolio

Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible

Why it’s time to dive into data lakes

11 · 04 · 2019

By Miguel Blanco

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles

It’s the end of HR as we know it, and I feel fine

04 · 04 · 2019

By Carmen Loredo

It’s no coincidence that the transformation of the Human R department has become strategic priority number one in recent years. The implications of digital transformation in the workplace are obvious

Is reach an overrated metric?

28 · 03 · 2019

By Ángel Pino

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in

Rebuilding your brand for a human centred world

07 · 03 · 2019

By Daniel Díez

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,

The invaluable impact of ‘fun’ in the workplace

28 · 02 · 2019

By Rebel Thinking - Guest Author

What springs to mind when you hear the phrase, ‘the Google way of work’? Freedom, flexibility, office table tennis matches? Or, perhaps more simply, fun? It might seem odd to

Has voice activated search already peaked?

21 · 02 · 2019

By Óscar Suescun

There are already a ton of posts out there on the rise of voice search and how its impact is being felt by every sector, particularly the Digital Marketing sector.

How to know if Machine Learning is right for you

14 · 02 · 2019

By Noé Fernández

Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to

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