Articles

Is GDPR poison for the AdTech industry?

12 · 07 · 2018

By Juan Luis Polo

“AdTech is a system designed to share personal data as widely as possible, intended for a world without regulation. But it is unable to comply with the law concerning the

If you’re not mobile-first, you might already be second

05 · 07 · 2018

By Daniel Díez

Technology is evolving fast. Mobile devices are both a catalyst and a consequence of digitisation and Digital Transformation. They have democratised the process of technological innovation by making it more

Why social media is the heart of digital marketing

28 · 06 · 2018

By Eleazar Santos

Today’s trending topic is data. Let me rephrase that; today, what’s at stake, is data. Increased media consumption has lead to an undeniable shift towards more measurable, more personal interfaces

Why LinkedIn is the ultimate amplifier

21 · 06 · 2018

By Olga Torras

LinkedIn is revolutionising the job market. Following on from the success of popular job seekers websites like Monster and Reed, LinkedIn went one step further, establishing the first professional social

Why Smart Social eats digital strategy for breakfast

08 · 06 · 2018

By Raúl del Cuadro

Work smarter, not harder At Good Rebels, we’re proud to be social. Given the current climate, some may view a public proclamation of our love for social media as controversial.

Marketing in the blockchain era

31 · 05 · 2018

By Fernando Polo

Mired in scandals and concerns about viability or sustainability, cryptocurrencies are fighting to gain their place in the business world. But no one can deny that the technology behind it

Why crowdsourcing should be part of your creative strategy

03 · 05 · 2018

By Mark Ralphs

Defining crowdsourcing Crowdsourcing is a bit like outsourcing, except instead of handing over control to another organisational entity, you’re relying on members of the public to innovate, gather information or

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