The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles
It’s no coincidence that the transformation of the Human R department has become strategic priority number one in recent years. The implications of digital transformation in the workplace are obvious
Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in
We all know that, as businesses, digitisation has been saving us all a lot of money for over two decades now. The main reason for that is pretty simple, it
Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,
What springs to mind when you hear the phrase, ‘the Google way of work’? Freedom, flexibility, office table tennis matches? Or, perhaps more simply, fun? It might seem odd to
There are already a ton of posts out there on the rise of voice search and how its impact is being felt by every sector, particularly the Digital Marketing sector.
Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to
Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to
The cosmetics industry has been forced to adapt to a world in which customers are turning their backs on the channels beauty brands have relied upon in the past to
In September of last year, the European Parliament approved of new legislation that would completely change the way in which we approach copyright online. It was a day that large
“The death of the traditional agency model is inevitable, although it is taking longer than expected.” – Jason Goodman Maybe that seems like an exaggeration, or perhaps just a bit
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