Articles

What’s next for Social Listening?

01 · 08 · 2019

By Eleazar Santos

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and

The rise of the credit challengers

29 · 07 · 2019

By Mark Ralphs

Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise and yet younger generations are less interested in established credit

Social Media and its real impact on business

19 · 07 · 2019

By Judit Esquivel

Social media has been a subject of controversy ever since it first appeared in 1997, long before Facebook was born. Remember Six Degrees or Friendster? They are just a couple

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

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24 · 06 · 2019

By Juan Pablo Rubio

Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going to put us all out of a job. To be

How to fuse technology with creativity

09 · 05 · 2019

By Alejandro Di Trolio

Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible

Why it’s time to dive into data lakes

11 · 04 · 2019

By Miguel Blanco

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles

It’s the end of HR as we know it, and I feel fine

04 · 04 · 2019

By Carmen Loredo

It’s no coincidence that the transformation of the Human R department has become strategic priority number one in recent years. The implications of digital transformation in the workplace are obvious

Is reach an overrated metric?

28 · 03 · 2019

By Ángel Pino

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in

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