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Tel. (+34) 91 447 50 87
c/ Paris 207, 5, 2ª
Tel. (+34) 936 670 985
c/ 98 #18-71, Piso 2
Bogotá D.C, Colombia
Tel. (+57-1) 601 48 26
Cel. (+57) 320 788 94 91
6th floor, Tower Point
44 North Road
Brighton, BN1 1YR
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Tonalá 210, CP 060760
Roma Sur, Cuauhtémoc. Mexico City
Tel. (+52) 55 68450957
Cel. +52 1 55 52993760
Av. Camino Real 390 Torre Central Piso 8,
San Isidro, Lima Perú
Tel. (+511) 205-3900
18 years experience challenging ambitious brands to be bolder in their use of digital and social media.
I have had a rich career: leading agencies and teams; advising founders, boards and government ministers; launching brands and digital businesses; strategy and planning; producing award-winning campaigns, apps and websites.
I am now a partner at Good Rebels where I lead teams in the UK and internationally, work with global clients on digital marketing, innovation and transformation strategy, and sit on the board that manages Good Rebels across Europe and Latin America.
Large companies move slowly. Scale, once a competitive edge, is now a liability. This is apparent in the development of new products, services and customer experiences. Challenger brands, free of
Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise and yet younger generations are less interested in established credit
The cosmetics industry has been forced to adapt to a world in which customers are turning their backs on the channels beauty brands have relied upon in the past to
We live in the age of outrage, an age where the echo chamber of social media will quickly turn a poorly judged comment into a social media backlash. Nowhere is this
Do you have a ‘man on the moon’ moment? When you can remember exactly where you were, and what you were doing. Too often these moments are tragic; the death
Defining crowdsourcing Crowdsourcing is a bit like outsourcing, except instead of handing over control to another organisational entity, you’re relying on members of the public to innovate, gather information or
As I sit, next to a roaring fire, in my favourite slippers, sipping a warming eggnog, my thoughts turn to that most welcome of seasonal traditions, the 2018 predictions list.
The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova
Back in 2013 we worked with a FTSE 100 financial services company that faced significant challenges: Culture / conservatism / working in silos Technology / restrictions / IT risk management
I was asked who inspired me to be a Good Rebel. There are a number of people, but one stands out. A conversation with a distant relative reminded me that