Juan Pablo Rubio

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06 · 24 · 19

Juan Pablo Rubio

Some truths about IA for content marketing. One of the biggest fears surrounding Artificial Intelligence (AI) is that it’s going to put us all out of a job. To be

How to avoid creating a machine learning monster

12 · 20 · 18

Juan Pablo Rubio

Nowadays it’s not difficult to find plenty of programmes, agencies or services selling, or at least promising their consumers, products built with Artificial Intelligence. It’s a buzzword that sells –

Why better data = better ROI for your business

08 · 30 · 18

Juan Pablo Rubio

Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to