We have worked with Repsol to revolutionise its communication with an employee-led social media advocacy programme, growing to more than 300 ambassadors and generating a media value of 2.2 million euros.
Strategy
Since 2022, we have supported Decathlon in their online business activities, boosting traffic to their ecommerce platform. We’ve achieved double-digit growth in traffic and conversion goals, positioning social and display channels in the top 3 for brand recall across nearly every sport.
When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience, the communication strategy and style had to encompass all digital assets reflecting their values and concerns.
Working towards one brand. -Building a unified corporate brand on social media.
Caser Seguros (Grupo Helvetia)
Caser Seguros needed to establish its corporate brand presence in the digital realm with the goal of unifying its multiple assets. To accomplish this, we developed a digital strategy, led by three areas: Omnichannel, Marketing, and Communication.
We have helped General Optica connect with their audience and strengthen their brand positioning in visual health through content activations, engagement, and creativity on social media, multiplying the brand impressions by +629% in the first 3 years of collaboration.
With a century-long history and an annual turnover of more than 30 billion dollars, American Express Global Business Travel is the world leader in corporate travel and the organisation of conferences and events. In Spain, the company has almost 1,000 employees and serves more than 500 clients. Given these figures, how could we help?
Sanofi Pasteur needed to adapt its marketing strategy to the transformations of the pharmaceutical sector in Latin America. Together we built a data-driven culture and an ambassador programme to build the brand and improve its share of voice.
We were challenged by Vichy and La Roche-Posay, to bring customer service to their digital channels, without compromising exclusivity and tailor-made service.
Similac, has an established presence in the US and Latin America, but they are relatively unknown in most major European markets. They asked us to help them pursue an alternative route to market through the development of a D2C strategy.
The Communication of a multinational. -Generating engagement and new business through social media platforms.
Cepsa.
Communicating effectively in social media: this was, in broad terms, the challenge Cepsa gave us at the beginning of 2019. To face it, we needed to propose and manage some general objectives, before deploying a series of specific strategies for each social platform.
Sustainability has always been at the forefront of the business strategy of Brämhults, but now they wanted to go a step further and improve the sustainability of their processes as well. To achieve this, they needed to work together with consumers to build a joint journey towards generating more sustainable juice.
We work with Ferrovial and Sharpball to create a multi-channel communication project to help spread the story of El Salado (Colombia), which was tragic but had a happy ending.
Swedish fashion leader.-Getting to know the Fast Fashion digital consumer in Mexico.
H&M
The Swedish fashion leader presented us with a major challenge to strengthen its position in Mexico: the need to delve deeper into the characteristics of the digital consumer in Mexico.
A differential experience. -Creating excellence in customer relations.
Toyota
Toyota already had a general knowledge of its customer, but wanted to deepen it in order to generate a differential experience at all points of contact with the brand and offer the best customer service.
AECOC came with a clear request: to transform the relationship with its associates. To achieve this we built a new digital ecosystem around the brand, which strengthened brand awareness and generated more conversions.
González Byass has been running for more than 185 years, so it needed to rethink its position in the digital environment. To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions.
Yelmo Cines is one of the leading cinema chains in Spain, with more than 40 years of experience and 500 cinemas. Despite their success, Yelmo had to deal with seasonality of attendance and new competitors. For this reason, they needed a partner, and that’s where Good Rebels came in.
We helped Pronovias to recover their position through a series of strategic conversion-oriented keywords, and also to reduce their dependency on paid campaigns. All this, while boosting their growth in different countries.
The group has 15 wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas. After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization.
Since its arrival in Spain back in 1996, IKEA has earned a place in our hearts and a spot in our homes. But, its competition is growing. In order to increase its presence and solidify its status as a beloved brand, we built a credible and effective brand advocacy strategy around IKEA.
TheFork, asked us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads.
With over 150 years of history, Plasencia Cigars is one of the largest tobacco producers and cigar manufacturers in the world. And we have joined their journey, want to know how?
As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. Pepe Jeans needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.
Sephora contacted us in search of a partner to do a complete strategic makeover, enhancing its digital strategy, fostering innovation and re-powering its digital assets. All of this without ever losing sight of the true essence of the brand: a unique and differential customer experience.
DIA is one of Spain’s benchmark retailers. But competition is fierce. Supermarket chains are constantly launching promotions in order to convert the consumer into a regular customer. In the midst of this “war of offers”, the differential value of the brand was being diluted. This is where we came in. We boost the ClubDIA App and move all members to the digital environment, with the aim of improving their user experience
Euskaltel has been the leading communications company throughout the Basque Country since 2015, ahead of both Spanish and global companies. To mantain its position in a sector with so much competition, Euskaltel realised that they had to make smart and fast choices in the digital area. How could they do that? Well, with the good ol’ data.
Aliseda is a real estate company with a strong presence in Spain, a country with a dynamic and demanding housing market. Their challenge was to sell more, offer a better service to their clients and increase control of their operations.
