When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience, the communication strategy and style had to encompass all digital assets reflecting their values and concerns.
Social Media
Working towards one brand. -Building a unified corporate brand on social media.
Caser Seguros (Grupo Helvetia)
Caser Seguros needed to establish its corporate brand presence in the digital realm with the goal of unifying its multiple assets. To accomplish this, we developed a digital strategy, led by three areas: Omnichannel, Marketing, and Communication.
With campaigns such as Tinder Tarot and Flame Bar by Tinder, we connected with millennials and Gen Z through cultural insights, offline experiences, and digital narratives.
We have helped General Optica connect with their audience and strengthen their brand positioning in visual health through content activations, engagement, and creativity on social media, multiplying the brand impressions by +629% in the first 3 years of collaboration.
Our strategy for La Tagliatella is not just about ‘being there’, but about ensuring that the brand lives permanently in the consumer’s mind through a TikTok-first mindset and native digital DNA.
What began as a visibility challenge has evolved into a relationship of absolute synergy, where strategic thinking and creative execution set the pace for change.
By replacing traditional corporate codes with native narratives and everyday sketches, we exceeded one million impressions and generated more than 5,700 qualified clicks to their job portal, proving that when a brand stops explaining itself and starts showing itself, young talent comes naturally.
Springfield, a prominent retail fashion brand in Spain, was seeking a partner to strengthen its presence on social media and adjust its tone to better connect with its audience in an increasingly digitised environment.
The strategy resulted in a 256% growth in views, surpassing the initial objective and achieving 11.5 million organic views.
Our mission was clear: build an accessible, empathetic brand with its own distinct voice that spoke directly to those who feel traditional gyms simply aren’t for them.
From ok,z, our social-first content production house, we demonstrated that with a tailored methodology and a rebellious spirit, it is possible to manage complexity without sacrificing creativity.
We created content for different generations on a variety of digital channels, and collaborated with creators, ambassadors and travel experts to achieve this.
Social media by and for the people.-Building a more human brand and relationship on social media.
Eroski
We adapt creativity to the codes of each social network to communicate commercially, and engage in relevant conversations with consumers in the digital world.
We were challenged by Vichy and La Roche-Posay, to bring customer service to their digital channels, without compromising exclusivity and tailor-made service.
In 2017, Royal Caribbean set us the challenge of managing their social media in Europe, designing a multi-country content strategy that took into account the particularities of each brand and market (buyer persona and digital maturity).
Comex.-#MyWordsHaveColour: tweets, data analytics and sentiments.
Comex.
With more than 4,000 stores across the country, Comex is the largest paint retailer in Mexico. At the end of 2020, the brand wanted to increase its visibility on social networks. To achieve that goal, we came up with an innovative action: #MyWordsHaveColour.
The Communication of a multinational. -Generating engagement and new business through social media platforms.
Cepsa.
Communicating effectively in social media: this was, in broad terms, the challenge Cepsa gave us at the beginning of 2019. To face it, we needed to propose and manage some general objectives, before deploying a series of specific strategies for each social platform.
Swedish fashion leader.-Getting to know the Fast Fashion digital consumer in Mexico.
H&M
The Swedish fashion leader presented us with a major challenge to strengthen its position in Mexico: the need to delve deeper into the characteristics of the digital consumer in Mexico.
In the four years collaborating with Lexus, we have had the opportunity to work on multiple innovation and digital transformation projects. But the biggest challenge would not come until 2018, when we had to design and develop a conversational technology bot on Facebook Messenger for the brand.
Since its arrival in Spain back in 1996, IKEA has earned a place in our hearts and a spot in our homes. But, its competition is growing. In order to increase its presence and solidify its status as a beloved brand, we built a credible and effective brand advocacy strategy around IKEA.
As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. Pepe Jeans needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.
