Since 2022, we have supported Decathlon in their online business activities, boosting traffic to their ecommerce platform. We’ve achieved double-digit growth in traffic and conversion goals, positioning social and display channels in the top 3 for brand recall across nearly every sport.
Their conversion rate in Spain was lower compared to other European countries. That’s where we came in, to help through Conversion Rate Optimisation (CRO). We analyse digital consumer behaviour and optimise each digital channel.
In the four years collaborating with Lexus, we have had the opportunity to work on multiple innovation and digital transformation projects. But the biggest challenge would not come until 2018, when we had to design and develop a conversational technology bot on Facebook Messenger for the brand.