Glocal content strategy.
Managing the European social communications of one of the largest cruise companies in the world
Customer service is key for L’Oréal Group, and it is provided in an extremely personalised and attentive manner in its physical shops. We were challenged by two of its brands, Vichy and La Roche-Posay, to bring customer service to their digital channels, without compromising exclusivity and tailor-made service.
We needed a methodology that would integrate exhaustive product knowledge with efficient communication within the brands’ digital identity.