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Rebuilding your brand for a human centred world

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,…

Marketing in the blockchain era

Mired in scandals and concerns about viability or sustainability, cryptocurrencies are fighting to gain their place in the business world. But no one can deny that the technology behind it…

Why social justice needs to be on every CEOs agenda.

Human centred organisations and the digital revolution go hand-in-hand; only a commitment to digital transformation can fully prepare organisations to compete within an increasingly digitised environment. Human centred organisations prevent…

Retail isn’t dead, it’s digital

Retail is dead, long live retail   Right now, we are in the middle of a retail revolution. Across Europe and the US, traditional brick-and-mortar stores are closing down at…