The ROI of Digital Intelligence
Steering committees usually opt for innovative business tactics, provided that they boost sales with better incremental costs of acquisition and operational savings. This business dynamic is often unwritten, in order…
WhitePapers
Reenergizing Your Online Community
If you thought forums got stuck in the 00s think again. Fostering your onsite community still holds a great value for your brand. Why are onsite communities still relevant? Onsite…
What hard data shows after one year of working 4 days a week
After 1 year of working Monday to Thursday (a 4 day week), we can certainly say that our experiment has been a big success (excuse my euphoria, here). Good Rebels…
Get travel ready! Trends shaping the future of travel
-4,499 B$. That was the difference in the contribution of travel and tourism to worldwide GDP between 2019 and 2020. One word, pandemic. The travel industry is no stranger to…
How to make the most out of your paid media investment
We are in the age of information and superdigitalisation. An era of constant innovation and change, driven by digital transformation, accelerated by COVID-19, and underpinned by globalisation. This new digital…
24 Hour Retail People: How close to consumer commerce has transformed our shopping habits
The buying journey has shifted and now we are buying all the time. Discover how you can create your digital storefront and get close to your consumer with #RebelThinking.
The Pratfall effect: humanise your brand through its faults
In recent times, the human ability to understand the world we live in has not kept up with the rapid change in technology. We are constantly overwhelmed by the stimuli…
Our experiment to make the 4-day work week a reality
Some days ago, our Alliance team decided to run a three month test at Good Rebels starting in July. This trial consists of implementing a 4-day week scheme with very…
Why introduce a One Brand Strategy across your digital channels?
Have you ever wondered how companies decide on their brand architecture? You might think it’s a well-thought strategic decision based on studies and profound research. Yet, most of the time…
The digital agenda of the CEO in a post-Covid world
This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…
