How will wearables change the business-to-costumer relationship?
While 2015 will not be the year of wearables, in the same way that 2007 was not the year of smartphones, their arrival draws increasingly close, and businesses are already…
WhitePapers
Marketing Automation as a business generator
If we at Good Rebels saw Marketing Automation as a reality in 2015, today we can say that it’s a necessity, and in the future it will be imperative for…
Machine learning for improving conversation analysis and optimizing social listening
In a previous Rebel Fridays, Isaac Hernández from Google for Work reminded us of the time a computer beat one of the world’s greatest players in a game of Go.…
Goodbye, Human Resources. Hello, employee experience
The technological revolution and need to transform the organization into an agile and innovative ecosystem able to connect all its areas of intelligence has put the role of Human Resources…
The Digital Transformation, the path towards knowledge of the consumer
We’ve said many times that the Digital Transformation context we live in gave us specific technologies, tools, and especially, more information than ever to make decisions. The massive challenge of…
Consumer Experience: a methodology beyond the hype
The customer experience is one of the primary motives that influences us when making consumption decisions. Many recently-published studies predict that in 2020, the experience will be a more determinant…
Consumer Insights: knowing the consumer through micro-moments
The fact that the purchasing process is nothing new, but what is newfangled about it is the fact that social and mobile are putting another spin on it, going back…
Creativity, technology and data: Digital is no longer marketing’s poor relative
Take advantage of the information made available through data invested in the marketing world. This data, which is used to invest in new profiles and technology, can also be used…
Creating a digital brand strategy through qualified social listening
The use of monitoring techniques is a key mechanism for knowing and understanding – from the analysis of data extracted from social networks – the state of a brand’s health.…
The concept of Marketing Automation, its advantages, and tools
2015 is becoming the year of the launch of Marketing Automation. Even though it is a concept that originates from years back, and some brands such as Amazon, have already…
