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The painful decline of the Advertising Industry (and what marketers should do about it)

Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis…

Fernando Polo

7 September 2017

Marketing, Media & Advertising

The tourism sector impact of digitalization

The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is…

Daniel Díez

24 August 2017

Digital Transformation

How technology is transforming the sales process

“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest…

Óscar Suescun

17 August 2017

Digital Transformation, eCommerce, Technology

Building an insight-based strategy: data, context and human intelligence

We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.…

Amelia Hernandez

10 August 2017

Data & Analytics, Research

To the new personal, mobile and measurable TV

At this very moment the first season of your next favourite series is being recorded. And you’ll probably enjoy it, because the producers know you, what things interest you and…

Eleazar Santos

13 July 2017

Digital Marketing, Media & Advertising

Luxury consumers: types and strategies for loyalty

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with…

GoodRebels

22 June 2017

Customer Experience

The luxury consumer’s online purchasing process

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,…

Carlos Corredor

12 June 2017

eCommerce, User Experience, UX\UI

The keys to digital disruption in tourism

Tourism companies with a calling for growth must redesign their value proposition and improve the customer experience (service, processes, technology, and knowledge) if they want to connect, capture, and make…

Kevin Sigliano

25 May 2017

Digital Transformation

Behavioural Analytics: the key to customised data-based marketing

The customer journey has long stopped being linear and has become a somewhat chaotic process. For years, we’ve known that the purchase decision gets made from multiple points and different…

David García-Navas

30 March 2017

Data & Analytics, Research

Human-centred organizations in a world powered by people

Good Rebels inspire their clients to become more human-centric.

Fernando Polo

10 February 2017

Good Rebels, Strategy

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The painful decline of the Advertising Industry (and what marketers should do about it)

The tourism sector impact of digitalization

How technology is transforming the sales process

Building an insight-based strategy: data, context and human intelligence

To the new personal, mobile and measurable TV

Luxury consumers: types and strategies for loyalty

The luxury consumer’s online purchasing process

The keys to digital disruption in tourism

Behavioural Analytics: the key to customised data-based marketing

Human-centred organizations in a world powered by people

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