Ok Google, what should we expect from digital in 2019?
Your fridge updating your grocery list for you, asking your robotic assistant to buy you some new batteries, inescapable ads infiltrating your messaging apps – this is all beginning to…
WhitePapers
Why brand advocacy begins with your co-workers
It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far…
Six technologies shaping human-centred organisations
Is technology dehumanising society or is it actually making us more human? It’s a hot philosophical debate without an easy solution. At Good Rebels, we’re technology optimists and intrinsically humanist.…
Your six step guide to behavioural analytics
When most people think of Customer Intelligence, they think of the collection and analysis of data, specifically where the data collected allows brands to better understand their customer; what they…
Why better data = better ROI for your business
Before we start talking about Return On Investment (ROI), let us first remember that famous quote by British statistician George Box, “all models are wrong.” In marketing, it’s easy to…
How your business can harness the power of marginal gains
The marginal gains theory has revolutionised the sports industry. Most notably, Sir David John Brailsford CBE (performance director of British cycling) adopted this theory in order to effectively break down…
Why Smart Social eats digital strategy for breakfast
Work smarter, not harder At Good Rebels, we’re proud to be social. Given the current climate, some may view a public proclamation of our love for social media as controversial.…
6 ways digital listening can help improve the consumer experience
Within two years, experts predict that more money will be spent advertising on social media than on the entire TV ad market combined. But while brands are busy pushing ads,…
Revolutionise your marketing strategy by building a Data Lake
“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” Abraham Maslow Data Lake, Data Driven A…
The painful decline of the Advertising Industry (and what marketers should do about it)
Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis…
