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How your business can harness the power of marginal gains

The marginal gains theory has revolutionised the sports industry. Most notably, Sir David John Brailsford CBE (performance director of British cycling) adopted this theory in order to effectively break down…

Simon Burslem

9 August 2018

Media & Advertising

Why social media is the heart of digital marketing

Today’s trending topic is data. Let me rephrase that; today, what’s at stake, is data. Increased media consumption has lead to an undeniable shift towards more measurable, more personal interfaces…

Eleazar Santos

28 June 2018

Social Media

Make sure AI doesn’t turn you into a brand dinosaur

Do you have a ‘man on the moon’ moment? When you can remember exactly where you were, and what you were doing. Too often these moments are tragic; the death…

Mark Ralphs

18 June 2018

Data & Analytics

Retail isn’t dead, it’s digital

Retail is dead, long live retail Right now, we are in the middle of a retail revolution. Across Europe and the US, traditional brick-and-mortar stores are closing down at…

Salvador Suárez

15 March 2018

eCommerce

Generation Z: start to build the future of your brand

Since the term “millennial” first burst onto the scene a few years ago, marketing – and brands – has obsessed on understanding who these audiences are, what their habits are…

Judith Garijo

11 January 2018

Branding

Digital companies are shaking the fashion world, but incumbents are fighting back

Saturday morning. You have to buy batteries. Also, the cold has suddenly arrived, meaning your To-Do list now also includes buying a black scarf. Finally, a task inherent to Saturday…

Olga Torras

20 November 2017

Strategy

How technology is transforming the sales process

“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest…

Óscar Suescun

17 August 2017

Digital Transformation, eCommerce, Technology

Luxury consumers: types and strategies for loyalty

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with…

GoodRebels

22 June 2017

Customer Experience

How to enhance customer value through a differentiated experience

For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with…

Julio Fernández-Sanguino

14 September 2016

Customer Experience

Digital Technology is not software, it is a state of mind (Part 2)

In the first part of this series, we discussed the way in which organizations that work with digital technology are organized internally. In this part, we will analyze how companies…

GoodRebels

2 February 2015

Digital Transformation

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How your business can harness the power of marginal gains

Make sure AI doesn’t turn you into a brand dinosaur

Generation Z: start to build the future of your brand

Digital companies are shaking the fashion world, but incumbents are fighting back

How technology is transforming the sales process

Luxury consumers: types and strategies for loyalty

How to enhance customer value through a differentiated experience

Digital Technology is not software, it is a state of mind (Part 2)

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