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Why brand advocacy begins with your co-workers

It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far…
Branding

Tesla: A love brand strategy

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the…
Branding
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