Consumers are evolving. Now we’re not just buying more online, but also trying new things: 75% of US consumers have tried a new shopping behaviour since the advent of COVID. In this context, with many brands competing in the digital ecosystem for users’ attention, bringing the storefront closer to consumers has become one of the most relevant eCommerce trends in the current digital marketing landscape.
And how to achieve that? For more than 20 years, at Good Rebels we have been helping companies be more human centred and come closer to their consumer. Our latest research shows that availability is the number one driver of new brand purchases, followed by convenience and value. In other words: we want it all, and we want it now.
But it isn’t only about immediacy. The potential of personal relationships is another eCommerce trend that shouldn’t be overlooked. Influencers and social selling expert roles have moved to include the everyman and, as people look for authenticity and genuineness, aspirational content will make way for relatable one.
The user journey is changing, becoming shorter, less linear and omnichannel. As a brand owner, you will need to go in search of your consumers and think of ways to reward and delight them through the process, not just at the purchase. Discover how to tap into the potential of the latest eCommerce trends now!