Close-to-consumer commerce can be a great strategy for your brand. Consumers are evolving, and factors like convenience, availability, entertainment, or recommendations, together with a powerful value proposition, are driving new brand purchases. Influencers and social selling expert roles have moved to include the Everyman. And as people look for authenticity, humanity and genuinity, the aspirational content should be removed from the equation (we do not believe in it anymore!)
In this context, with many brands competing in the digital ecosystem for the user’s attention, bringing the storefront closer to consumers has become on of the most essential eCommerce trends that are coexisting in the digital marketing landscape.
To add more spice to the mix, the journey is changing with the customer, becoming shorter, less linear and omnichannel. With a deep dive into what this means for the brand owner, we are connecting the dots between consumer and commerce and researching this new customer journey and how world class companies are digging into it to develop award winning campaigns.