User Experience, UX\UI

From feelings to interactions, via emotions and sensations. That feeling that stays with the user about our brand. That is what makes us different.

UX maturity: is your company really user-centric?

In recent years, the development of apps, websites, and e-commerce platforms has become a top priority for brands. There’s no wonder why: as more and more areas of our daily…

Hybrid UX research for faster results

Some time ago, while at a conference, someone asked me: If you could only use one UX research methodology, which one would it be? At the time, it seemed that…
dual-track scrum

UX in Agile, better with Dual-Track Scrum

When we talk about project management and planning in a broad sense, the famous waterfall model and its Gantt charts most likely come to mind. After all, it is the…
Design

Why you shouldn’t bother building an app

It’s 2011, picture the scene; Adele’s ‘Rolling in the deep’ is top of the charts, #planking is still a thing, Prince William and Kate Middleton have exchanged their vows, and…
Strategy

6 ways digital listening can help improve the consumer experience

Within two years, experts predict that more money will be spent advertising on social media than on the entire TV ad market combined. But while brands are busy pushing ads,…
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Social Customer Excellence starts with C

The internet is buzzing with talk of the latest chatbot and the growing presence of voice assistants. While the technology is indeed fascinating, what is even more relevant is how…
CRM

The luxury consumer’s online purchasing process

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,…
eCommerce
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