Trends

Looking to the future to get ahead of it. Researching the present to interpret tomorrow. Trends that mark the future of our society.

Content subscription: the most demanding business model

Ten years ago, it seemed unthinkable that users would pay to download movies from the internet (let alone watch them online) or to watch gamers play on YouTube. The Internet…

María Novillo

24 September 2021

Trends, Media & Advertising

NFTs and brands: everything you’ve always wanted to ask

Most conversations about NFTs (non-fungible tokens) start with a question along these lines: “Why on earth would anyone in their right mind pay almost $600,000 for a GIF of a…

Rafael Jiménez

15 July 2021

Trends

The consumer-player: when business turns into a game

When I was in elementary school, my teacher used to tell us off because, according to her, we always did “the bare minimum”. And every time she said that, I…

Pedro Jesús González

28 May 2021

Trends

Understanding the generation that makes wellbeing digital

Since the beginning of the pandemic, the concept of wellbeing has taken on a whole new life, especially for digital native 20-to-30 year olds, with whom looking after oneself resonates…

GoodRebels

17 May 2021

Digital Marketing, Research, Trends

Digital Selling: B2B sales during COVID

Early on the development of our business, we made a guiding principle decision: Travelling to sell was expensive and wasteful.– Tom Searcy and Carajane Moore, How to Sell In Place:…

Juan Luis Polo

19 March 2021

Digital Transformation, Trends

E-sports: the multi-million dollar sporting trend among brands

To say that e-sports is a trending industry is no lie, but perhaps a half-truth. E-sports have been “a thing” for a few years now, back in 2015 the industry…

Raúl del Cuadro

15 March 2021

Trends, Media & Advertising

The digital agenda of the CEO in a post-Covid world

This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…

Fernando Polo

15 February 2021

Digital Transformation, Management, Strategy, Trends

2021: The digital trends that will define a decade

There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends.…

Juan Luis Polo

23 December 2020

Digital Transformation, Trends

Five trends that will define society (and business) over the next decade.

It seems like only yesterday that we shared a post on our old blog with “The possible or distant trends of 2010“. Back then, there was still talk about the…

Adrián Gastón

6 February 2020

Strategy, Trends

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Content subscription: the most demanding business model

NFTs and brands: everything you’ve always wanted to ask

The consumer-player: when business turns into a game

Understanding the generation that makes wellbeing digital

Digital Selling: B2B sales during COVID

E-sports: the multi-million dollar sporting trend among brands

The digital agenda of the CEO in a post-Covid world

2021: The digital trends that will define a decade

Five trends that will define society (and business) over the next decade.

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