Trends

Who are the real influencers? How close to consumer commerce is transforming brand advocacy

Many moons ago the ad man had the golden ticket. Being able to produce jaw dropping, crowd stopping adverts that created media furore and that everyone was talking about was…

GoodRebels

10 January 2022

eCommerce, Social Media, Trends

2022 Trends: What’s next for digital and social media?

Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and focus for 2022. As we do every year, it’s time…

Adrián Gastón

1 December 2021

Social Media, Marketing, Media & Advertising, Trends

That’s Entertainment: How gaming has disrupted the world of commerce

Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in Tokyo. Head down to the arcades and there’s a new…

GoodRebels

22 November 2021

eCommerce, Trends

Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm

The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that the last 18 months has supercharged Close to Consumer Commerce…

GoodRebels

2 November 2021

eCommerce, Trends

A new era for Google: information in social format

Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content? The content that captures our attention may vary depending on…

Sergio Jurado

21 October 2021

Search, Social Media, Trends

Content subscription: the most demanding business model

Ten years ago, it seemed unthinkable that users would pay to download movies from the internet (let alone watch them online) or to watch gamers play on YouTube. The Internet…

María Novillo

24 September 2021

Trends, Media & Advertising

The power of fandom

If you’ve ever watched a big sporting event on TV, you’ll recognise a few similarities when they cut to the audience in the stands: the chants, the uniforms, the tear-stained…

Natasha Morrison

26 July 2021

Social Media, Trends

NFTs and brands: everything you’ve always wanted to ask

Most conversations about NFTs (non-fungible tokens) start with a question along these lines: “Why on earth would anyone in their right mind pay almost $600,000 for a GIF of a…

Rafael Jiménez

15 July 2021

Trends

The consumer-player: when business turns into a game

When I was in elementary school, my teacher used to tell us off because, according to her, we always did “the bare minimum”. And every time she said that, I…

Pedro Jesús González

28 May 2021

Trends

Understanding the generation that makes wellbeing digital

Since the beginning of the pandemic, the concept of wellbeing has taken on a whole new life, especially for digital native 20-to-30 year olds, with whom looking after oneself resonates…

GoodRebels

17 May 2021

Digital Marketing, Research, Trends

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That’s Entertainment: How gaming has disrupted the world of commerce

Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm

Content subscription: the most demanding business model

NFTs and brands: everything you’ve always wanted to ask

The consumer-player: when business turns into a game

Understanding the generation that makes wellbeing digital

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