Trends

Should your brand dive into the metaverse?

We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing world, the metaverse isn’t here yet, and may never come…

Pedro Jesús González

28 July 2022

Digital Transformation, Trends

Get travel ready! Trends shaping the future of travel

-4,499 B$. That was the difference in the contribution of travel and tourism to worldwide GDP between 2019 and 2020. One word, pandemic. The travel industry is no stranger to…

Bea Willacy

1 March 2022

Customer Experience, Trends

He Man and the Masters of the Metaverse

To some, pure science fiction; to others, a huge leap in how we engage with the digital world. Either way, the metaverse is generating a huge amount of hype at…

Mark Ralphs

1 February 2022

Trends, Technology

Who are the real influencers? How close to consumer commerce is transforming brand advocacy

Many moons ago the ad man had the golden ticket. Being able to produce jaw dropping, crowd stopping adverts that created media furore and that everyone was talking about was…

GoodRebels

10 January 2022

eCommerce, Social Media, Trends

2022 Trends: What’s next for digital and social media?

Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and focus for 2022. As we do every year, it’s time…

Adrián Gastón

1 December 2021

Social Media, Marketing, Media & Advertising, Trends

That’s Entertainment: How gaming has disrupted the world of commerce

Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in Tokyo. Head down to the arcades and there’s a new…

GoodRebels

22 November 2021

eCommerce, Trends

Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm

The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that the last 18 months has supercharged Close to Consumer Commerce…

GoodRebels

2 November 2021

eCommerce, Trends

A new era for Google: information in social format

Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content? The content that captures our attention may vary depending on…

Sergio Jurado

21 October 2021

Search, Social Media, Trends

Content subscription: the most demanding business model

Ten years ago, it seemed unthinkable that users would pay to download movies from the internet (let alone watch them online) or to watch gamers play on YouTube. The Internet…

María Novillo

24 September 2021

Trends, Media & Advertising

The power of fandom

If you’ve ever watched a big sporting event on TV, you’ll recognise a few similarities when they cut to the audience in the stands: the chants, the uniforms, the tear-stained…

Natasha Morrison

26 July 2021

Social Media, Trends

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Should your brand dive into the metaverse?

Get travel ready! Trends shaping the future of travel

He Man and the Masters of the Metaverse

That’s Entertainment: How gaming has disrupted the world of commerce

Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm

Content subscription: the most demanding business model

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