Strategy

Aligning goals, defining objectives, selecting tactics, allocating resources… the basis for successful companies and brands with purpose, values and long-term results.

The best strategy is not to always follow your strategy. Welcome to Growth Hacking.

PS: I love you. Get your free e-mail at Hotmail – Timothy C. Draper We can define Growth Hacking as a continuous process in which different sets methods and…

David Lastra

5 October 2017

Strategy

Doing good while doing well: brands betting on significance

In an era that is becoming more and more technified, the human being has more significance than ever. And we’ve taken so long to realize the impact that each of…

Teresa Oca

8 June 2017

Branding, Strategy

Things companies should know about the Empowered Citizen

“Internet has materialized the culture of freedom. (…) The Internet is already a second skin for the young people, while feeds the fears and fantasies of those who keep ruling…

Carlota García-Abril

3 March 2017

Digital Transformation, Strategy

A world powered by people

You can have any colour you want, as long as it’s black. This quote attributed to Henry Ford represents the spirit of an age when means of production were scarce…

Fernando Polo

10 February 2017

Good Rebels, Strategy

Goodbye, Human Resources. Hello, employee experience

The technological revolution and need to transform the organization into an agile and innovative ecosystem able to connect all its areas of intelligence has put the role of Human Resources…

José Luis Rodríguez

31 May 2016

Strategy

Digitization success stories from Google, Apple, and Facebook

At Good Rebels, we’ve been talking about the need of putting people in the middle as the key to success for operating in an entirely global, digitized environment for years.…

Carlota García-Abril

9 May 2016

Digital Transformation, Strategy

The Digital Transformation, the path towards knowledge of the consumer

We’ve said many times that the Digital Transformation context we live in gave us specific technologies, tools, and especially, more information than ever to make decisions. The massive challenge of…

GoodRebels

12 April 2016

Digital Marketing, Strategy

Social Business: We will be more productive if they let us

In the first part of this post, I mentioned an article in the New Yorker that showed that the macroeconomic data from the last 7 years does not reflect a…

Fernando Polo

3 March 2014

Strategy

Social Business: Does Social Media really make us more productive?

Macroeconomic data from the US in recent years indicates that digital technology is not increasing the “output” of productivity per worker, and that the miracle promised by the Internet…

Fernando Polo

26 February 2014

Strategy

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The best strategy is not to always follow your strategy. Welcome to Growth Hacking.

Doing good while doing well: brands betting on significance

Things companies should know about the Empowered Citizen

A world powered by people

Goodbye, Human Resources. Hello, employee experience

Digitization success stories from Google, Apple, and Facebook

The Digital Transformation, the path towards knowledge of the consumer

Social Business: We will be more productive if they let us

Social Business: Does Social Media really make us more productive?

Strategy

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Categories

WhitePapers

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