Strategy

Aligning goals, defining objectives, selecting tactics, allocating resources… the basis for successful companies and brands with purpose, values and long-term results.

The digital agenda of the CEO in a post-Covid world

This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…

Fernando Polo

15 February 2021

Digital Transformation, Management, Strategy, Trends

Why co-creation works

We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we know, from consumer habits to ways of selling and reaching…

Natasha Morrison

20 November 2020

Strategy, Customer Experience

Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?

Why brands should not abandon their 2020 strategies We have already written about how brands should begin to respond to a crisis that’s already affecting more than half the world.…

Joel Calafell

19 March 2020

Media & Advertising, Strategy

Coronavirus outbreak: Should brands flatten their curve on social media?

Media consumption (including social media or Netflix) and eCommerce usage is expected to rise sharply as more and more people quarantine at home amid the worst health crisis the world…

Fernando Polo

13 March 2020

Strategy

How big business is answering the question of profit vs planet

We’re living in the age of the Impossible Burger, of activist brands like Patagonia and Lush. It’s an era of corporate transparency and eco-conscious supply chains. We’re doing our best…

Ellen Thomas

19 February 2020

Branding, Strategy

Five trends that will define society (and business) over the next decade.

It seems like only yesterday that we shared a post on our old blog with “The possible or distant trends of 2010“. Back then, there was still talk about the…

Adrián Gastón

6 February 2020

Strategy, Trends

5 digital challenges for CEOs in 2020

Digital isn’t cool any more. Yes, our mobile phone screen time averaged 3.15 hours in 2019 but fake news, privacy concerns and social media anxiety proliferate while the prospect of…

Fernando Polo

31 January 2020

Digital Transformation, Strategy

Millennial doctors challenge the strategy of the pharma industry

What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to align marketing and sales communication in an omnichannel, customer-centric experience?…

Roger Riera

7 November 2019

Strategy

The Smart Content Framework: taking your content strategy to the next level

How to integrate goals, audiences, and data into a smarter content strategy Digital, and social media in particular, has complicated the concept of a ‘content strategy’ – and the majority…

Joel Calafell

11 June 2019

Strategy

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The digital agenda of the CEO in a post-Covid world

Why co-creation works

Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?

Coronavirus outbreak: Should brands flatten their curve on social media?

How big business is answering the question of profit vs planet

Five trends that will define society (and business) over the next decade.

5 digital challenges for CEOs in 2020

Millennial doctors challenge the strategy of the pharma industry

The Smart Content Framework: taking your content strategy to the next level

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