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Social Media and its real impact on business

Social media has been a subject of controversy ever since it first appeared in 1997, long before Facebook was born. Remember Six Degrees or Friendster? They are just a couple…

Judit Esquivel

19 July 2019

Social Media

Could Article 13 be a career-ender for content creators?

In September of last year, the European Parliament approved of new legislation that would completely change the way in which we approach copyright online. It was a day that large…

María Novillo

24 January 2019

Social Media

Social in 2019, what’s the story?

Ephemeral and immersive are two words that encapsulate the current Social Media landscape. The rise of the stories content format has extended across all major social networks with millions of…

Simon Burslem

13 December 2018

Social Media

Why social media is the heart of digital marketing

Today’s trending topic is data. Let me rephrase that; today, what’s at stake, is data. Increased media consumption has lead to an undeniable shift towards more measurable, more personal interfaces…

Eleazar Santos

28 June 2018

Social Media

The fight for relevance on social begins on the dark side…. on Facebook Messenger

January, 2018. As it does most months, Facebook sets a new record for market capitalisation. At this point, they’ve already surpassed the 5 billion dollar mark. Facebook itself boasts a…

Pedro Jesús González

22 February 2018

Social Media

How to foster customer advocacy in the era of dark social

In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…

Luis Jiménez Penick

27 November 2017

Digital Marketing, Social Media

3 effective ways businesses are using Messaging Apps

As we’ve seen in our recent study, Planet of the Apps – How messaging apps conquered the world, Messaging apps are growing in popularity and it isn’t hard to see…

Natasha Morrison

23 November 2017

Digital Marketing, Social Media

Dark social and the search for relevance

The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova…

Mark Ralphs

18 May 2017

Branding, Social Media

Snapchat, brands’ highway to millennials

Dear Reader, Before reading this article, you’ll have to take off this blindfold of “I’ve tried to understand Snapchat but I haven’t so my target surely isn’t going to be…

Juanmi Díez

2 May 2016

Social Media

Toyota Europe social media innovation

During a 4-year innovation project we transformed the use of social media by Toyota across 31 countries in Europe. We designed and applied a unique social media model and programme…

GoodRebels

9 January 2016

Social Media

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