Today’s trending topic is data. Let me rephrase that; today, what’s at stake, is data. Increased media consumption has lead to an undeniable shift towards more measurable, more personal interfaces…
January, 2018. As it does most months, Facebook sets a new record for market capitalisation. At this point, they’ve already surpassed the 5 billion dollar mark. Facebook itself boasts a…
In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…
As we’ve seen in our recent study, Planet of the Apps – How messaging apps conquered the world, Messaging apps are growing in popularity and it isn’t hard to see…
The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova…
Dear Reader, Before reading this article, you’ll have to take off this blindfold of “I’ve tried to understand Snapchat but I haven’t so my target surely isn’t going to be…
During a 4-year innovation project we transformed the use of social media by Toyota across 31 countries in Europe. We designed and applied a unique social media model and programme…
In July, Eugenio de Andres came to visit us for a #TcDesayuno and share his story about the creation and growth of his social awareness campaign, Medula para Mateo (M4M).…
The story goes a little like this…Girl meets Boy. Girl likes Boy. Girl friends Boy on Facebook. Girl sees the profile was created in May 2014. Weird. Obviously Girl does…
The world of advertising and media is in a turbulent phase. Mobility is producing a revolution, a change in the balance of power between the big players; a change that…
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