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Why True Engagement is the future of social media

For some time now, social media has been immersed in a whirlwind of constant change. Fake news, privacy crisis, polarisation and new digital audiences are just a few threats to…

Marina Hernández

2 July 2021

Social Media

Why introduce a One Brand Strategy across your digital channels?

Have you ever wondered how companies decide on their brand architecture? You might think it’s a well-thought strategic decision based on studies and profound research. Yet, most of the time…

Denise Hofmeister

14 June 2021

Branding, Social Media

6 steps to maximising the ROI of your influencer marketing campaign

With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of your brand. Their ability to, as the name suggests, influence…

Juanmi Díez

8 February 2021

Strategy, Social Media

Social monitoring: Leveraging insights from digital conversations

Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing by the hour, and customers are openly (and constantly) commenting…

Denise Hofmeister

27 January 2021

Data & Analytics, Social Media

Data Science: the “simple” art of arranging cool lists

Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts they really listen to vs the ones they claim they…

Juan Pablo Rubio

20 January 2021

Data & Analytics, Social Media

Welcome to the future of Social Customer Care: beyond Twitter replies

Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In fact, most users expect social media to be a connection…

Marina Hernández

13 January 2021

Social Media, Customer Experience

The Catalogue Guru: giving online formats the credit they deserve

When September comes around, there are two types of people; those who get ready to go back to school, and those that devote their time to putting away their summer…

María Novillo

10 December 2020

Creativity, Social Media

Where’s the dilemma? Social Media is good for society

I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My apologies, but for those of us who have been working…

Fernando Polo

24 November 2020

Social Media

Is Social Media not made for B2B? The case of Cepsa

“Digital is for B2C”. “You can’t sell on social media”. “It’s all about engagement”. “Raúl González will play in Real Madrid until he retires”. Throughout our lives, we come across…

Óscar Suescun

24 September 2020

Social Media

Social media can be a powerful tool for good

The world can be a scary place these days. If you look at the news and social media, you’re likely to find polarising politics, government shutdowns, threats of war, environmental…

Natasha Morrison

11 March 2020

Social Media

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