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Is Social Media not made for B2B? The case of Cepsa

“Digital is for B2C”. “You can’t sell on social media”. “It’s all about engagement”. “Raúl González will play in Real Madrid until he retires”. Throughout our lives, we come across…

Óscar Suescun

24 September 2020

Social Media

Social media can be a powerful tool for good

The world can be a scary place these days. If you look at the news and social media, you’re likely to find polarising politics, government shutdowns, threats of war, environmental…

Natasha Morrison

11 March 2020

Social Media

Slow down your media consumption

With 2019 vinyl sales on track to outsell CDs for the first time since 1986, we are increasingly living in a world where old-school, slow and niche forms of media…

Joanna Turner

13 December 2019

Social Media

The biggest social media platform your brand isn’t on yet

It’s official. TikTok has found its audience, and teens have found their preferred platform for creative expression and social justice. TikTok is a relatively new social media platform which allows…

Juanmi Díez

27 September 2019

Social Media

Social Media and its real impact on business

Social media has been a subject of controversy ever since it first appeared in 1997, long before Facebook was born. Remember Six Degrees or Friendster? They are just a couple…

Judit Esquivel

19 July 2019

Social Media

Could Article 13 be a career-ender for content creators?

In September of last year, the European Parliament approved of new legislation that would completely change the way in which we approach copyright online. It was a day that large…

María Novillo

24 January 2019

Social Media

Social in 2019, what’s the story?

Ephemeral and immersive are two words that encapsulate the current Social Media landscape. The rise of the stories content format has extended across all major social networks with millions of…

Simon Burslem

13 December 2018

Social Media

Why social media is the heart of digital marketing

Today’s trending topic is data. Let me rephrase that; today, what’s at stake, is data. Increased media consumption has lead to an undeniable shift towards more measurable, more personal interfaces…

Eleazar Santos

28 June 2018

Social Media

The fight for relevance on social begins on the dark side…. on Facebook Messenger

January, 2018. As it does most months, Facebook sets a new record for market capitalisation. At this point, they’ve already surpassed the 5 billion dollar mark. Facebook itself boasts a…

Pedro Jesús González

22 February 2018

Social Media

How to foster customer advocacy in the era of dark social

In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…

Luis Jiménez Penick

27 November 2017

Digital Marketing, Social Media

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