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Unlock the force of TikTok ads

For years now, smartphones (essentially an extension of our bodies) have allowed us to capture the world and record high quality videos. However, video has only just recently stolen the…

Costanza Lekai

8 September 2021

Media & Advertising, Social Media

True Engagement: a new methodology to reconnect with your social audience

In a previous episode of Rebel Thinking we explained how at Good Rebels we have spotted a turning point in social media. We are not the first to identify the…

Marina Hernández

1 September 2021

Social Media

The power of fandom

If you’ve ever watched a big sporting event on TV, you’ll recognise a few similarities when they cut to the audience in the stands: the chants, the uniforms, the tear-stained…

Natasha Morrison

26 July 2021

Social Media, Trends

Why True Engagement is the future of social media

For some time now, social media has been immersed in a whirlwind of constant change. Fake news, privacy crisis, polarisation and new digital audiences are just a few threats to…

Marina Hernández

2 July 2021

Social Media

Why introduce a One Brand Strategy across your digital channels?

Have you ever wondered how companies decide on their brand architecture? You might think it’s a well-thought strategic decision based on studies and profound research. Yet, most of the time…

Denise Hofmeister

14 June 2021

Branding, Social Media

6 steps to maximising the ROI of your influencer marketing campaign

With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of your brand. Their ability to, as the name suggests, influence…

Juanmi Díez

8 February 2021

Strategy, Social Media

Social monitoring: Leveraging insights from digital conversations

Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing by the hour, and customers are openly (and constantly) commenting…

Denise Hofmeister

27 January 2021

Data & Analytics, Social Media

Data Science: the “simple” art of arranging cool lists

Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts they really listen to vs the ones they claim they…

Juan Pablo Rubio

20 January 2021

Data & Analytics, Social Media

Welcome to the future of Social Customer Care: beyond Twitter replies

Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In fact, most users expect social media to be a connection…

Marina Hernández

13 January 2021

Social Media, Customer Experience

The Catalogue Guru: giving online formats the credit they deserve

When September comes around, there are two types of people; those who get ready to go back to school, and those that devote their time to putting away their summer…

María Novillo

10 December 2020

Creativity, Social Media

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